L'innovation sociale chez les acteurs de l'économie sociale et solidaire en Auvergne : une approche communicationnelle

Abstract : Each periods of crisis in contemporary history has been marked by a series of social upheavals that could be called social innovations. They bring together, in a collective and ascending momentum, a myriad of citizen movements that aim at the response to social needs not very satisfied by the State and the market. Moreover, by relying on a set of organizations of the social and solidarity economy, they pursue a quest for democratization of economic activity. Therefore, is to better understand these phenomena of social transformation that this work tries to mobilize the information and communication sciences. In other words, in an exploratory approach, he questions the role of communication in the institutional capacity for change brought about by these initiatives. A first theoretical analysis allows to highlight the heterogeneity of the social innovation movement among social and solidarity economy actors. In this context, she underlines the tendency of these organizations to seize strategic communication practices (marketing and management), although they are historically invested with a political and symbolic role, telling her the need to seize a more critical repertory of communication. Consequently, a second empirical analysis, whose epistemological foundations are found in Edgar Morin's theory of complexity and in a reflexive approach, shows that the analysis of citizen initiatives must be based on very different communicational inputs. More precisely, different levels of communication analysis of these actors make it possible to update the transformative, or isomorphic, capacities of socially innovative initiatives of the social and solidarity economy. In conclusion, what this study tells us is that the social transformation that germinates in these organizations can only be analyzed through a praxeological approach to communication. In other words, communicative praxis, as an organizing activity of shared perspective in a public space of proximity, is a typifying activity of habits, vector of institutional change.
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Nicolas Duracka. L'innovation sociale chez les acteurs de l'économie sociale et solidaire en Auvergne : une approche communicationnelle. Sciences de l'information et de la communication. Université Blaise Pascal - Clermont-Ferrand II, 2016. Français. ⟨NNT : 2016CLF20028⟩. ⟨tel-01958102⟩

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