Le musée autrement ? : les mesures d'incitation à la visite et leurs effets sur le public des jeunes adultes dans les musées de France

Abstract : The museum of the 21st century is characterized as an "inclusive and collaborative" space that integrates the voice of the public into the construction of its speech. It is based on a qualitative meaning of the project of cultural democratization as "democratization of a social relationship". We are interested in incentives to encourage young adult audience visits: free entry for under-26s in national museums and a set of events dedicated to young adults. Together these measures offer to discover the museum differently and participate in this qualitative meaning of cultural democratization. How do these public museum policies support the audiences’ renewal for these places? The social structuring of the public is the first key to analysing the effects of democratization. To study it, we support both the national surveys designed by the Ministry of Culture to measure the performance of national heritage institutions (2012 and 2015 editions surveyed all visitors and editions 2009 and 2014 surveyed those who benefit from free entry) and two surveys (quantitative and qualitative) which evaluated events for young adults. A second key integrates the understanding of cultural trajectories and the diversity of the factors that shape them, as well as a reading of individual range of cultural practices as a world of taste (biographical interview survey). By highlighting the role of public policies, this research proposes a dynamic model of understanding cultural practices to analyse the construction of museum audiences. In this perspective we place ourselves at the scale of the "lived culture" and two main elements hold our attention. One sees the museum as a platform of resources, that is to say, as one of the potential supports for the expression of tastes, and assumes that public policies support and nourish the cultural world of individuals. The other takes into account the processes by which individuals become visitors and the ability of public policies to consolidate these cultural dynamics, such as incentives to turn visitors into museum ambassadors. Therefore, this research aims to reassess the public policies of cultural democratization
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Submitted on : Wednesday, December 5, 2018 - 2:59:08 PM
Last modification on : Friday, March 22, 2019 - 11:47:52 AM
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Maylis Nouvellon. Le musée autrement ? : les mesures d'incitation à la visite et leurs effets sur le public des jeunes adultes dans les musées de France. Architecture, aménagement de l'espace. Université d'Avignon, 2018. Français. ⟨NNT : 2018AVIG1189⟩. ⟨tel-01945755⟩

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