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Quand la communication publique construit la gouvernementalité.Une comparaison des campagnes de communication pour prévenir les violences contre les femmes au sein du couple (Chili, 2006-2010 et France, 2007-2012).

Abstract : In both Chile and France, the public interest in violence against women within the couple has resulted in the creation of a public policy. For example, laws, programs for victims and public communication campaigns have emerged.We are interested in the public communication campaigns chaired by Michelle Bachelet (2006-2010) and the French government under the presidency of Nicolas Sarkozy (2007-2012). During the years 2006-2012, the two countries produced communication campaigns which became true components of public action. In both cases we observe a mode of operation of the campaigns: first, those that seek to shock individuals through pathemic messages. Then, once the public was shocked, governments put in place information and prevention campaigns. In this case, the aim is no longer to attract the attention of the governed, but to make them understand the magnitude of the phenomenon. In view of the importance of information in these campaigns, it is through information about the phenomenon (the number of dead women, or the number of women victims, for example) that people will gradually reduce the tolerance for this behavior. It is thus possible to observe the establishment of governmentality.Our work is part of the work in Information and Communication Sciences, which focuses on the "communicative dimension of public action", developed by researchers working on public and political communication.
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Submitted on : Wednesday, November 28, 2018 - 9:13:08 AM
Last modification on : Sunday, October 25, 2020 - 7:05:50 AM

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Myriam Hernandez Orellana. Quand la communication publique construit la gouvernementalité.Une comparaison des campagnes de communication pour prévenir les violences contre les femmes au sein du couple (Chili, 2006-2010 et France, 2007-2012).. Sciences de l'information et de la communication. Université Paris-Est, 2017. Français. ⟨NNT : 2017PESC0062⟩. ⟨tel-01937238⟩

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