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, Annexe 1 : Guide d'entretien Entretien de client n°: Âge : Fonction : Date : Durée
est-ce que vous en pensez ? Quelles sont vos impressions ? ? Pour vous quels sont les objectifs ou les intentions de Décathlon ? ? Pour vous, est-ce qu'il y a des problèmes sous-jacents ici ? ,
, Êtes-vous prêt à accepter ces pratiques ? Pourquoi ?
, Est-ce que ce type de pratiques évoqué dans l'exemple paraît courant aujourd'hui ? ? Pourriez-vous me donner d'autres exemples (de ces pratiques) sur internet ?
, Annexe 6 : Construits, énoncés, moyennes, écarts types et qualités psychométriques de la mesure de la résignation suite au pré-test (n=171)
, Questionnaire administré à l'échantillon final, vol.7
, Dans ce questionnaire nous allons chercher à mieux comprendre votre rapport aux sites de vente en ligne
, Il n'y a ni bonne ni mauvaise réponse. C'est votre avis sincère et personnel qui nous intéresse. Les réponses seront traitées de façon anonyme
, Perspicacité-Confiance-0,024 (NS)-0,026 (NS) 0,361 (***) x-0,097 (*) =0
, Usage du numériqueConfiance-0,009 (NS)-0,012 (NS) 0,089 (NS) x-0,097 (*) Aucun effet