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Sémiotique et rhétorique des codes socio-culturels de l’affiche et de l’affichage : le cas des campagnes de prévention contre le SIDA

Abstract : This research proposes a semiotic and rhetoric discourse analysis of the poster and the display, about the prevention of AIDS through sexual transmission. In the wake of the School of Paris and the Groupe μ, our research is divided into three parts, respectively: the semiotics of the poster, the rhetoric of the poster and the semiotics of the display, in order to have a complete and extensive study of the visual and communicative discourse. Based on the hypotheses about the influence of the socio-cultural context of the poster and the display, the semiotic and rhetoric analysis through a multicultural corpus illustrates that the socio-cultural codes concern with all aspects of the poster and the display in our research
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  • HAL Id : tel-01876317, version 1

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Yu Wang. Sémiotique et rhétorique des codes socio-culturels de l’affiche et de l’affichage : le cas des campagnes de prévention contre le SIDA. Linguistique. Université de Lorraine, 2017. Français. ⟨NNT : 2017LORR0382⟩. ⟨tel-01876317⟩

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