Soutenir une démarche d’innovation centrée utilisateur/client au sein d’une entreprise industrielle internationale positionnée sur un marché B2B

Abstract : The current socio-economic environment is particularly characterized by a growing competition between companies and rapidly changing markets, forcing companies to innovate in order to maintain their activities. However, innovation remains complex and difficult to implement, especially for companies wishing to diversify their innovations and no longer be limited to technical innovations. Thus, some of them choose to implement an innovation approach focused on their users/customers. This approach remains relatively little studied, especially for manufacturing companies; therefore, it seems to be necessary to wonder about the deployment of such an approach. In this context, our research problematic can be expressed as follows: "How to support the setting-up of an innovation approach led by user/customer within an international manufacturing company positioned on a B2B market?” Our work was conducted in a French automotive subcontractor positioned on an international B2B market. Four major contributions emerge from our research: (i) a description of the typologies of innovation already implemented within this company, considered as fairly representative of manufacturing companies positioned on a B2B market; (ii) a definition of the process of innovation led by user/customer for the company, and more particularly the early phases of the process where users/customers are the most involved; (iii) a proposition of methods and tools that favor the setting-up of an innovation approach led by user/customer; (iv) a validation of the effectiveness of the set up approach with the associated tools. These contributions allowed us to respond to our research problem and thus participated in supporting the setting-up of an innovation approach led by user/customer within an international manufacturing company positioned on a B2B market.
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Pauline Lacom. Soutenir une démarche d’innovation centrée utilisateur/client au sein d’une entreprise industrielle internationale positionnée sur un marché B2B. Génie des procédés. Université Bourgogne Franche-Comté, 2018. Français. ⟨NNT : 2018UBFCA006⟩. ⟨tel-01867831⟩

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