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SOCIAL PERCEPTIONS AND THE STRUCTURATION OF MARKETS: Three Essays on the Impacts of Conforming and Framing Strategies on Organizational Status, Reputation and Legitimacy

Abstract : Through theoretical and empirical analyses, this dissertation explores the mechanisms that drive the evolution of organizations’ position within the social structures of markets. Specifically, it investigates the impacts of two strategic behaviors – conformity and framing – on three social evaluations that significantly influence market actors’ perceptions of organizations and willingness to exchange resources with them – status, reputation, and legitimacy. Although extant literature has been particularly interested in explaining the antecedents of the stability and continuity of social structures, this work focuses on the agentic power of organizations willing to improve their position within these social structures. Through the exploration of corporate environmental communication, this dissertation argues that both conforming and framing strategies may have positive impacts on status, reputation, and legitimacy, but that proof of substantial conformity is often requested before framing strategies can have a significant effect on external social evaluations.
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Déborah Philippe. SOCIAL PERCEPTIONS AND THE STRUCTURATION OF MARKETS: Three Essays on the Impacts of Conforming and Framing Strategies on Organizational Status, Reputation and Legitimacy . Business administration. HEC Paris, 2009. English. ⟨tel-01834087⟩

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