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Theses

The effects of conformity preferences in voting

Abstract : This thesis studies the role of social conformity in voting. In the first chapter, we presentthe definition of social conformity in social psychology. We review key elements of literature in order toshow the influence of conformity. In the second chapter, we conduct a literature review on the economicrole of conformity, which brings together work in experimental economics and social psychology. In thethird chapter, we present theoretical models in behavioral economics studying the role of conformity.On this basis, the fourth chapter is devoted to an economic approach to modeling the preferencesof conformity as voters’ desire to win in a re-election under Majority rule. Concretely, we offer anexplanation about how voters’ desire to win can deter incumbents from inefficient decisions while inoffice. In the fifth chapter, the thesis comes to model conformity preferences as desire to make the samevote as the majority in voting for collective decision-making under the unanimity rule. The findingsof the model highlight that conformity preferences can improve the sum of voters’ social welfare andalleviate the free-rider problem. Though conformity has always had a bad reputation, all our resultsshed light on its usefulness in various contexts to vote.
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Huihui Ding. The effects of conformity preferences in voting. Economics and Finance. Université de Bordeaux, 2016. English. ⟨NNT : 2016BORD0087⟩. ⟨tel-01832741⟩

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