Penser la collaboration dans les organisations à partir des communautés virtuelles sur le réseau social d’entreprise : rapports sociaux et modes de régulation émergents : continuités, contradictions et/ou ruptures

Abstract : Today it seems to be commonly recognized in corporate communication, business publications, as well as in scientific publications, that in our information society the ability to innovate, to build collective intelligence and to capitalize on the knowhow and behavior of the coworkers are essential to the organization performance. For that purpose, collaborative platforms such as Enterprise Social Network (ESN) are massively deployed to provide a powerful tool for formalization, centralization and knowledge management. They support the continuous transformation of the current organizations towards collaborative organizations, in the sense that collaboration means a collective approach of the activity with direct interactions without intermediates at the opposite of the coordination by a third party. However, the collaboration within online communities seems at first rather specific for two main reasons. The first reason is that these collaborative practices indeed refer to a community idealistic model but within a well-organized and hierarchized context with its established rules. The second reason is that we are talking of specific collaborative practices in the sense it is a facilitated collaboration and that finding the right way to manage online communities is key to enable and to ensure collaboration. Indeed, the role of the community manager, manager / facilitator / administrator of the virtual community appears to be a central role in the collaboration strategy of a given organization. Behind the appearance of spontaneity and self-sufficiency of the members, it is a central role not only to launch the community but also to keep it up and running as well as to motivate the members to collaborate. It is also essential and in a more structural way in the marketing and managerial instrumentalization of socialization.
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Submitted on : Wednesday, July 4, 2018 - 12:50:07 PM
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Camille Imhoff. Penser la collaboration dans les organisations à partir des communautés virtuelles sur le réseau social d’entreprise : rapports sociaux et modes de régulation émergents : continuités, contradictions et/ou ruptures. Sciences de l'information et de la communication. Conservatoire national des arts et metiers - CNAM, 2018. Français. ⟨NNT : 2018CNAM1174⟩. ⟨tel-01829846⟩

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