Le monde des communications organisationnelles : pratiques et recherche : Une étude généaologique, France et Brésil

Abstract : This thesis focuses on the emergence of theories accompanying the development of the communication world in companies and organizations. Communication is here understood as a professional field of trades and economic activities, sometimes with a mode of service organization in business and sometimes an economic sector of agencies. By doing this "genealogical" feedback work, this thesis has also looked into training and research in an academic context: i.e. the emergence of "organizational communication". Genealogical analysis has been done comparing two countries: Brazil and France. Studying periods when Public Relations, Corporate Journalism, Corporate Communication, or "Organizational Communication (s)" were created has led us to look at the place where practices, professional organizations as well as theorizing have emerged, have been exported, have modeled, i.e. the United States.This thesis also describes the emergence and development of "organizational communication" in Brazil (often in the context of "social communication" and the study of public relations -the designation "organizational communication" appeared in 1985) and in France (more than twenty years after the creation of the research field "Information and Communication Sciences" in 1975). Analyzing the institutionalization of an academic field of research shows that university leaders have brought about different theorizations –and it is essential. Theoretical traditions not only diverge in support of interdisciplinary nature, but also in terms of building social relations among the academics, the worlds they observe and to which they often contribute. Some of them, through research and consultancy, are often closer to the "functionalist" approach than to advocacy; others maintain a critical distance and need to find ways to access and monitor changes in both organizations and their communication. The Brazilian "Integrated Communication” approach", still academically defended in the USA and France both by agencies and professionals, has enabled us to show, in the last chapter, how the differentiated effects of institutionalization for "organizational communication" in both countries has led to two divergent stakes and theorizations supported by classic researchers.
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Alice Zozima Paris Rego de Souza. Le monde des communications organisationnelles : pratiques et recherche : Une étude généaologique, France et Brésil. Sciences de l'information et de la communication. Université de Toulon; Universidade de São Paulo (Brésil), 2017. Français. ⟨NNT : 2017TOUL0014⟩. ⟨tel-01820621⟩

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