L’application WhatsApp dans la négociation franco-espagnole : un catalyseur de la confiance interculturelle

Abstract : The convergence between information and communication technologies and informatics technologies has, as a consequence, a weakening of spatial-temporal boundaries. The ensuing revolution brought about by mobile phones finds its paroxysm with smartphones, a generation of intelligent telephones which integrates functions of informatic technologies such as the applications. Thanks to them mobiquitous communication has become an everyday reality. The free application of instant messages WhatsApp first appeared in 2009, and had a dazzling effect in Spain. It’s use led to the appearance of a new discursive gender: the ouatsap conversation. A case study in which the linguistic and pragmatic characteristics of interpersonal and intercultural trust during ouatsap conversations in a professional context in the winemaking industry underlies this research. We will analyse their characteristics in a corpus of genuine ouatsap conversations that took place between a French company and three of its Spanish commercial partners.
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José María Cuenca Montesino. L’application WhatsApp dans la négociation franco-espagnole : un catalyseur de la confiance interculturelle. Linguistique. Université de Nanterre - Paris X, 2017. Français. ⟨NNT : 2017PA100128⟩. ⟨tel-01803060⟩

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