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Le Web politique : l'espace médiatique des candidats de la présidentielle 2012

Abstract : According to the psycho-technological model of the cultural industries, the ability to manage emotion to get voters’ constant attention in the infotainment sphere, remains one of the first objective in an electoral campaign strategy. However, the political Web contributes to the emergence of new forms of communication in electoral persuasion methods. The impact of a candidate’s media capital plays an important part online and as an extension offline. On the internet, the political class, effectively assisted by technical design experts whose job is specifically to deal with the profile of their identity, their reputation and their influence, have discovered new territories to amplify their message and to promote 24 hours a day, or to mobilize supporters in real time to raise funds. Circumventing traditional media rather than taking the risk of being destabilized by an editorialist, a political manager will choose to be more present on social media to become editor-in-chief of his or her own campaign. Totally immersed from 2011 to 2017 in website Twitter, to practice microblogging (140 characters), I try in my thesis to identify the position and the function of this « social media » as well as its value in the construction of presidential candidates, including during the French 2012 presidential election.What are the issues of the candidates who are present on the web sites and what do they reveal to us about the representation of power? How do the professionals of communication cells (the « cellcoms ») manage to take possession of these new communications tools that accelerate the temporality of institutional logics and offer to supporters an equivalent space to correct the imprecisions of campaign pledges?I suggest some answers to these questions that can be found in these keywords: suspicion, fact-checking, storytelling, Big Data, predictive modeling, irreverence, infotainment, riposte-party and social-TV as well as the associated figures presented in this thesis.
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Laura Goldberger-Bagalino. Le Web politique : l'espace médiatique des candidats de la présidentielle 2012. Sciences de l'information et de la communication. Université de Nanterre - Paris X, 2017. Français. ⟨NNT : 2017PA100177⟩. ⟨tel-01793410⟩



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