Un système de recommandation contextuel et composite pour la visite personnalisée de sites culturels

Abstract : Our work concerns systems that help users during museum visits and access to cultural heritage. Our goal is to design recommender systems, implemented in mobile devices to improve the experience of the visitor, by recommending him the most relevant items and helping him to personalize the tour he makes. We consider two mainly domains of application : museum visits and tourism. We propose a context-aware hybrid recommender system which uses three different methods : demographic, semantic and collaborative. Every method is adapted to a specific step of the museum tour. First, the demographic approach is used to solve the problem of the cold start. The semantic approach is then activated to recommend to the user artworks that are semantically related to those that the user appreciated. Finally, the collaborative approach is used to recommend to the user artworks that users with similar preferences have appreciated. We used a contextual post filtering to generate personalized museum routes depending on artworks which were recommended and contextual information of the user namely : the physical environment, the location as well as the duration of the visit. In the tourism field, the items to be recommended can be of various types (monuments, parks, museums, etc.). Because of the heterogeneous nature of these points of interest, we proposed a composite recommender system. Every recommendation is a list of points of interest that are organized in a package, where each package may constitute a tour for the user. The objective is to recommend the Top-k packages among those who satisfy the constraints of the user (time, cost, etc.). We define a scoring function which estimates the quality of a package according to three criteria : the estimated appreciation of the user, the popularity of points of interest as well as the diversity of packages. We propose an algorithm inspired by composite retrieval to build the list of recommended packages. The experimental evaluation of the system we proposed using a real world data set crawled from Tripadvisor demonstrates its quality and its ability to improve both the relevance and the diversity of recommendations.
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Idir Benouaret. Un système de recommandation contextuel et composite pour la visite personnalisée de sites culturels. Autre [cs.OH]. Université de Technologie de Compiègne, 2017. Français. ⟨NNT : 2017COMP2332⟩. ⟨tel-01767997⟩

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