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Comprendre et prévenir l’erreur récurrente dans les processus de décision stratégique : l’apport de la Behavioral Strategy

Abstract : Many types of strategic decisions result in recurring, systematic errors. Extant theories of organizations are insufficient to account for this phenomenon. Behavioral Strategy suggests that an explanation may be found in the psychology of decision makers, and particularly in their cognitive biases. This, however, calls for a link between individual-level cognition and affects, and organization-level choices. We propose “Strategic Choice Routines” as a middle level of analysis to bridge this gap, and identify three broad types of Strategic Choice Routines.This leads us to formulate hypotheses on how Strategic Choice Routines can be modified to minimize strategic errors. We illustrate these hypotheses through case studies; test some of them quantitatively; and analyze preferences that drive their adoption by executives. Finally, we discuss theoretical and managerial implications.
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Submitted on : Tuesday, April 10, 2018 - 4:36:09 PM
Last modification on : Wednesday, September 23, 2020 - 4:30:57 AM

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Olivier Sibony. Comprendre et prévenir l’erreur récurrente dans les processus de décision stratégique : l’apport de la Behavioral Strategy. Gestion et management. Université Paris sciences et lettres, 2017. Français. ⟨NNT : 2017PSLED039⟩. ⟨tel-01763059⟩

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