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Les community managers des musées français : identité professionnelle, stratégies numériques et politiquedes publics

Abstract : In 2007 in France were founded the “museogeeks”. These groups of students and professionals in the areas of culture, information technology and communication, as well as museum hobbyists, gathered online to discuss the ties binding the digital area and museums, before pursuing the debates in real life on a regular basis. As these new ideas sank in, museum professionals began to develop actions on social networking websites (Facebook, Twitter…), focusing on involvement of online audiences. An approach tending to involve the audience is far from being new, as we can see with the Nouvelles Muséologies in the 1970’s. Thus, the intention is not only to question the renewal of museum ideologies through digital technologies. It is to link it with professional and institutional issues. The main research topic is then : how do museums’ professional habits allow the audience’s involvement ? The thesis is based on three distinct surveys and a long period of participant observation. For starters, we will deal with the analysis of two types of participatory projects : photo contests on social networking websites, and Muséomix, an event launched by a part of the museogeeks, around the motto “People make museum”, with the intent of creating digital devices on three-day periods. Then, we will examine socio-professional features of the community managers who were interrogated via a questionnaire based-survey (n=206) and semi-structured interviews. The study brings out that these so-called participatory projects do not really revitalise the place allowed to the audience in the process of knowledge co-construction. Under the current circumstances, many institutional issues are at stake. When adapting communications strategy to cultural mediation and acquiring visibility despite the ambiguous space allowed to digital technologies, the official line held by museum professionals about the audiences tend to legitimate their actions. In this way, the thesis does not only intend to reveal a gap between words and actions produced by the professionals. It supports the idea that using the argument of audiences’ involvement is one, if not the only, way to justify the deeds of a professional community which is not recognised for its scientific skills ; it is also a perspective that gives sense to their new habits in a very restrictive socio-economic context.
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Submitted on : Thursday, February 22, 2018 - 12:15:07 PM
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  • HAL Id : tel-01715055, version 1



Noémie Couillard. Les community managers des musées français : identité professionnelle, stratégies numériques et politiquedes publics. Héritage culturel et muséologie. Université d'Avignon; Université du Québec à Montréal, 2017. Français. ⟨NNT : 2017AVIG1179⟩. ⟨tel-01715055⟩



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