L'intervention des médias informatisés dans le continuum de la médiation patrimoniale. D’une écriture des pratiques de visite à une pratique des écritures de médiation

Abstract : When dealing with the discontinuity and heterogeneity of museum communication (which is essential and not at all accidental), the broad spectrum of the positions adopted by the actors of mediatization who are involved in the processes is substantial. This thesis examines the manner in which these actors (i.e. those working in museums and those collaborating with them) anticipate complex interactions and seek to guarantee their place on the continuum of heritage interpretation in order to pursue their respective projects. This thesis was possible thanks to a CIFRE grant and was undertaken within a service provider for museums called Mazedia. In this context of relatively significant institutional instability, its aim is to focus on the reliance on digitized media and, more precisely, on architexts, that is, writing tools which condition the writing (and, as a result, the reading) of others. In a process which is situated at an intersection between media and mediation semiology and political economy of communication, two architexts are analyzed in detail, DMA Friends (conceived by the Dallas museum of Art) and Wezit (conceived by Mazedia) respectively. The first was chosen on account of the way it illustrates a process of architextualisation of museum evaluation (apprehended as practices scripturalization). The second deals with a process of the architextualization of practices of transmedia interpretation writing. It is in an exploratory perspective that this thesis examines the possible articulation between these two processes and the manner in which the latter is susceptible to reconfigure the way heritage mediation can operate when it relies on the use of digitized media.
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Ronan German. L'intervention des médias informatisés dans le continuum de la médiation patrimoniale. D’une écriture des pratiques de visite à une pratique des écritures de médiation. Sciences de l'information et de la communication. Paris IV Sorbonne, 2017. Français. ⟨tel-01706981⟩

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