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Les stratégies d'internationalisation des musées et les nouveaux modèles d'affaires

Abstract : Museums are increasingly developing international strategies to raise their profiles outside of home markets. How can we define this trend? A multiple correspondence analysis of a database, which is populated by the results of a survey that we conducted among international museums, reveals that museums fall into four categories regarding their internationalization strategies: "elite", entrepreneur-innovator", "entrepreneur-curator" and "artisan" museums. Museums can have two complementary international strategies: one geared toward economic profitability or one geared toward the preservation of heritage. Traditional business models (dependent, independent, and mixed) face challenges from a decline in public subsidies, uncertainty surrounding private donations and stagnant ticket sales. The internationalization of museums have an impact on the historical models and contributes to the evolution of these business models. Two case studies illustrate the international characteristics and practices of museums: the Victoria & Albert Museum and the Musée des Arts et Métiers (Paris, France).
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Rebecca Amsellem. Les stratégies d'internationalisation des musées et les nouveaux modèles d'affaires. Economies et finances. Université Panthéon-Sorbonne - Paris I, 2016. Français. ⟨NNT : 2016PA01E037⟩. ⟨tel-01689770⟩



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