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Etude de la performance de la coopétition par le capital social : le cas des mines artisanales de diamant au Kasai, en République Démocratique du Congo

Abstract : In today’s global economy, where the entrepreneurial environment is defined as uncertain and turbulent, companies choses coopétition strategies to have advantage and performance. But, according to the specialized literature, if the advantage and the performance are highlighted to justify the relevance of the strategies of coopetition, the notion of opportunism of the partner is also widely invested and identified by research as a brake on coopetition. It is in this way that we can see in this literature two differentiated theses which goods the analyses on coopetition; a relationship between competitors, a source of exceptional performance and a fragile and unstable relationship at all times, on account of the supposed opportunism of the partner. The opportunism of the partner is particularly problematic in that it would lead to limiting the performance and advantages from expected coopetition. The aim of the research is to establish a link between the performance of coopetition and social capital. Based on the opportunism of the partner, we have posited that the performance of a coopetition depends on two prerequisites: the reduction of opportunism and the increase in the commitment of the actors in relationships. Year empirical study is being carried out on the coopetition of very small mining companies of diamond in kasaï in Democratic Republic of Congo. A qualitative methodology allows the collection of data by semi direct interviews and the operation of the terms of speech using the lexicon metric tool “Iramuteq”. The objective is to identify the theoretically determined elements, which reflect either the stakes of coopétition for very small mining companies in a difficult environment or the relevance of social capital in the performance of coopetition. The link between the reduction of opportunism, the increase in commitment and the advantages of coopetition with social capital are the contribution of the research, contribution that concerns the knowledge both in management if coopetition, and relating to the very small mining companies of difficult context. The key variable “opportunism” of the partner is the source of the link between the performance of coopetition and social capital. The logic followed us in response to the questions raised in the literature by different authors about the risk of opportunism that leads to the fragility and instability of coopetition. This allows us to formulate a virtuous model of the performance of coopetition through social capital. At the end of our empirical study, a discussion on managerial implications is conducted; leading to a specific form of coopetition invoicing two levels of network and recommendations are envisaged.
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Jose Ngidjima Loleke Lotshangola. Etude de la performance de la coopétition par le capital social : le cas des mines artisanales de diamant au Kasai, en République Démocratique du Congo. Gestion et management. Université de Limoges, 2017. Français. ⟨NNT : 2017LIMO0038⟩. ⟨tel-01679946⟩

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