L’articulation entre modèles d’affaires et stratégies face à un changement technologique majeur Cas des acteurs du livre numérique en France : Cas des acteurs du livre numérique en France

Abstract : The business model (or BM) has been popularised by managers since the end of the 1990’s. This notion is much debated within the academic sphere: even if a consensus has been reached with regards to its definition, a debate around its significance, components and its relationhip with strategy remains. We have focused on analysing the articulation between the notions of business models and strategy in the context of major technological change. Through this particular context, we were able to observe many modifications of strategy and business models. Starting from the literature, we suggest a conceptual framework that we have deployed to study eight case-studies of French actors who are positioned in the emergent market of ebook.This empirical study has enabled us to confirm the systemic nature of the BM: on average, a strategic components impacts three components of BM directly and another six indirectly. We also conclude that there is a co-construction process of the business model and the strategy: the strategy impacts the BM almost systematically, and the BM affects strategic components in almost 60% of the cases. The resources and the value network are the components of the BM that affect the strategy most. Thus, our results can contribute towards reflections such as effectuation. We have also observed (that both the company's history and environment have an impact on the BM more than on the strategy (in volumetry). This has led us to broaden the notion of path dependence, but also to nuance the statement that the BM would be different from the strategy due to a slighter sensitivity to the environment. Our results also suggest that the adjustment to technological change differs depending on the characteristics of the actors. We were also interested in a more managerial issue: the distribution of value in the sector. We concluded that the chain upstream value is greater than its downstream counterpart, and that managers will have the greatest difficulties in making the central activity of e-diffusion profitable.
Document type :
Theses
Complete list of metadatas

https://tel.archives-ouvertes.fr/tel-01626808
Contributor : Abes Star <>
Submitted on : Tuesday, October 31, 2017 - 12:45:11 PM
Last modification on : Thursday, April 11, 2019 - 5:01:33 AM
Long-term archiving on : Thursday, February 1, 2018 - 12:55:02 PM

File

75454_BUTON_2017_archivage.pdf
Version validated by the jury (STAR)

Identifiers

  • HAL Id : tel-01626808, version 1

Collections

Citation

Adeline Buton. L’articulation entre modèles d’affaires et stratégies face à un changement technologique majeur Cas des acteurs du livre numérique en France : Cas des acteurs du livre numérique en France. Gestion et management. Université Paris-Saclay, 2017. Français. ⟨NNT : 2017SACLV038⟩. ⟨tel-01626808⟩

Share

Metrics

Record views

1059

Files downloads

772