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"'Am I Black Enough for You ?' Basket-ball, médias et culture afro-américaine aux États-Unis (1950-2015)"

Abstract : As a global cultural phenomenon, basketball is portrayed as a “black” sport, in spite of its origins in Mainstream America. What lies behind this acculturation in reverse, whereby a minority appropriates a sport of the majority? In what sense is the Afro-Americanness of basketball a political, cultural and social construct? What role do the media play in the representation of this link established between Afro-American culture and basketball? And to what extent does this link find itself reflected in the other elements of the Afro-American popular culture? The research methodology calls on various disciplines, from cultural history to media studies, including semiology. It relies on a complex corpus that includes ethnographic observation, the analyses of the comments of NBA matches, documentaries as well as audiovisual productions (movies, TV series, music). It aims at revealing the storytelling constructed by the NBA, as well as the representing in words and music of the Afro-Americanness of the basketball.The research highlights several phases in the evolution of the sport, from Political to Symbolic to Corporate with a recent Progressive phase of return to politics. The analysis of the comments of the Finales NBA reveals the representation of the black athlete through the media prism. Mixed with this storytelling, the issue of race is elaborated within an American sports mythology where the relation to the Other is mediated by the athletic and racial performance of the players. The study of popular culture underlines the visual importance of the black body and the figure of the Black Baller. The process of acculturation and cultural appropriation is thus partially related to the initiative of the Afro-American community but the media and the popular culture they convey play an essential role in the framing of the black Basketball player within the narrative of American togetherness.
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Submitted on : Wednesday, July 5, 2017 - 10:05:31 AM
Last modification on : Wednesday, November 9, 2022 - 3:31:24 AM
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  • HAL Id : tel-01555859, version 2



Yann Descamps. "'Am I Black Enough for You ?' Basket-ball, médias et culture afro-américaine aux États-Unis (1950-2015)". Sciences de l'information et de la communication. Université Sorbonne Paris Cité, 2015. Français. ⟨NNT : 2015USPCA177⟩. ⟨tel-01555859v2⟩



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