Sensibilité du consommateur au gaspillage alimentaire : conceptualisation, antécédents, et conséquences

Abstract : Food waste occupies a growing space in news and political agenda. Yet, studies on food waste are still relatively rare in marketing science, and they do not take into account the way consumers are concerned by food waste. In this work, we propose a definition of consumer's concern for food waste (CCFW) and, we validate a measuring scale for this construct. Then, we test a modeldescribing the relationships between concern for food waste (CFW), its antecedents and, behaviors linked with food waste at home. Quantitative analysis reveals a two-dimensional concern. The first dimension is "individual" (close to the person) and the second one is more "global" (general). Individual concern has a stronger impact on the adoption of waste-reducing practices than global concern. Education received regarding food waste and “concern for purchasing power” are, as expected, antecedents of CCFW. Finally, we give recommendations for governments, consumers and managers, in the light of these results, to help reducing food waste.
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Guillaume Le Borgne. Sensibilité du consommateur au gaspillage alimentaire : conceptualisation, antécédents, et conséquences. Economies et finances. Université Montpellier, 2015. Français. ⟨NNT : 2015MONTD041⟩. ⟨tel-01514924⟩



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