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Les facteurs de la performance commerciale en formation professionnelle : le cas du néo formateur consultant (NFC)

Abstract : The purpose of this research is to establish factors for commercial performance in the professional training sector, the case of the N.T.C. (Neo Trainer Consultant). Empirical observation: The author has trained job seekers (more than 450) for over 10 years. Through this experience providing lessons, a suspicion arose regarding the origin of the difficulties (N.T.C.) concerning the factors for commercial performance in professional training.Research work plan: The start point is a group of five randomly selected N.T.C. to confirm the suspicion. Then the state of the art bring the definitions, the development of concepts, and the literature review, research the works that already exist in the field in France and in English-speaking countries. The concepts of expertise and confidence are highlighted.The hypotheses are defined by the Delphi group (20 experts and 4 rounds of expressed opinions) and validated by the quantitative study (301 responses). Result: This method offers 2 factors of success: demonstration of the expertise and establishment of the confidence ascribed to the 4 principal parameters influencing 2 factors of success : comprehension of the client's problem (95%), involvement (91%), realisation of similar actions (86%) and demonstration of the methods employed (77%).Managerial recommendations enlightend by the group of experts who suggest to the N.T.C to develop their charisma and authoritativeness by mastering their grasp of rhetoric. If the work creates a conflict between this notion and talent, the N.T.C. will see factors for commercial performance transform his experience into expertise and his expertise into income.
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  • HAL Id : tel-01451730, version 1

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Jean-Jacques Machuret. Les facteurs de la performance commerciale en formation professionnelle : le cas du néo formateur consultant (NFC). Gestion et management. Conservatoire national des arts et metiers - CNAM, 2016. Français. ⟨NNT : 2016CNAM1052⟩. ⟨tel-01451730⟩

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