La labellisation comme dispositif d’appropriation de la RSE : le cas d’inter-clusters du numérique.

Abstract : Since the Brundtland report (1987) the number of labels and standards related to CSR have multiplied. Although historically the first works and tools related to CSR were mainly targeting large enterprises, Small and Medium Enterprises (SMEs) are increasingly concerned by this topic. This thesis aims at exploring how organizations assimilate a management tool, which, in turns, contributes to CSR institutionalization.In order to do this, we develop a particular case study in a context of SME digital inter-clusters with a sectorial CSR label. This study includes 44 interviews and observation phases within 28 businesses embedded in clusters, cluster governance authorities and system holders/creators.The contributions of this thesis project are at a managerial level to provide elements that facilitate the appreciation/valorization of this type of device by both the relevant undertakings and the device holders. At an academic level, the originality of our research field lies in its potential to open up theoretical contributions on the integration of CSR in SMEs, inter-cluster relations and management of a tool to achieve institutionalization.
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Arnaud Gautier. La labellisation comme dispositif d’appropriation de la RSE : le cas d’inter-clusters du numérique.. Economies et finances. Université Jean Monnet - Saint-Etienne, 2015. Français. ⟨NNT : 2015STETT123⟩. ⟨tel-01430575⟩

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