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Theses

Faire foule : organisation, communication et (dé)subjectivation à l'ère hyperindustrielle

Abstract : The aim of this thesis is to examine the underlying forms of collective action and beingwith imposed by the hegemony of crowdsourcing. The concept of crowdsourcing refers to the appropriation of collaborative mechanisms of Web 2.0 by industries that are originally outside it’s influence: fashion design, conception ofdurable goods, automotive engineering, social challenges, etc. While most studies addressing this phenomenon draw their conceptual framework from the domain of political economy, this thesis will on the contrary endeavour to study the particularities of the organizational and interactional regimes specific to crowdsourcing platforms. It is thus the processes of individual and collective subjectivation that are given form by these platforms that arouse interest for such research.This study is articulated around five distinct lines of research. The first line is economic; the goal is to situate the present dominance of crowdsourcing apparatuses in close relation to the long term dynamic of capital. The second line is organizational; it aims to examine the inclination of such platforms to condition the felicity of collective action by the fluidity, the multiplicity and the heterogeneity of the contributions they coordinate. The third line is technical; it seeks to analyse the processes that enables coordination under the condition of fluidity, multiplicity and heterogeneity that are allotted to these platforms. The fourth line is interactional, it analyses the assemblages of enunciation that are articulated by these technical and impersonal processes of absencecoordination. The fifth and final line is existential, it will examine the individual and collective (de)subjectivation processes to which these assemblages expose their users.Each of these research lines is developed on a serial ethnographic analysis of various platforms - namely Yelp, TripAdvisor, OpenIDEO, Local Motors and Quirky - in order to break down the specificities of each of these platforms into the repetition of organizational, technical, interactional, enunciative and existential patterns.
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  • HAL Id : tel-01424841, version 1

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Olivier Sarrouy. Faire foule : organisation, communication et (dé)subjectivation à l'ère hyperindustrielle. Sciences de l'information et de la communication. Université Rennes 2, 2014. Français. ⟨NNT : 2014REN20043⟩. ⟨tel-01424841⟩

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