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Theses

Les dynamiques émotionnelles collectives dans la consommation expérientielle : approche ethnomarketing de l'expérience de festival

Abstract : This thesis focuses on the understanding of sharing emotions mechanisms and collective emotional experiences in recreational event consumption situation like festivals. The emotion is studied from a collective point of view and the attention is focused on positive emotions, giving this work a double originality. We adopted an abductive process that is articulated around successive phases of ethnographic immersions in festive gatherings of the action sport and the psytrance communities, and a use of multidisciplinary literature significant to to our registration in the Consumption Cultural Theory (CCT) research stream.Our results show that transfers of emotion are central in the event consumer experience. The process of emotional sharing and emotional contagion are ubiquitous and contribute to the creation of collective emotions that the experience is sought by the festival consumer or the event spectator. These emotional dynamics that are closely linked with the notion of belonging to the community, are shaping the consumption logics of the festival visitors, and are influencing their relation to the experience. The socio-cultural anchor of emotional dynamics is also confirmed by our results.Understanding the experience with the collective emotional dimension has allowed us to offer a unique approach to the experience and specific analytical frameworks to the context of festivals and live performances. In addition, this work opens many research perspectives on new concepts that our analysis was to update, such as emotional leader, emotional style and emotional density
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https://tel.archives-ouvertes.fr/tel-01421660
Contributor : Abes Star :  Contact
Submitted on : Thursday, December 22, 2016 - 4:22:10 PM
Last modification on : Wednesday, November 3, 2021 - 8:23:38 AM
Long-term archiving on: : Tuesday, March 21, 2017 - 10:39:34 AM

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  • HAL Id : tel-01421660, version 1

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Nico Didry. Les dynamiques émotionnelles collectives dans la consommation expérientielle : approche ethnomarketing de l'expérience de festival. Gestion et management. Université Grenoble Alpes, 2016. Français. ⟨NNT : 2016GREAG003⟩. ⟨tel-01421660⟩

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