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La dimension organisante de la "veille collaborative" : entre communauté et organisation

Abstract : This CIFRE thesis, conducted within the team "Veille Innovation" at the R&D direction of EDF, describes the constitution process of the collaborative intelligence activity through the collaborative portal Hermes. We analyze the tension between, on one hand, a deployment strategy based on a voluntary and emerging use that values community based organization and, secondly, the business context marked by a hierarchical and project based organization. Following a pragmatic research approach, we mobilize a double theoretical and analytical framework: the "Communicative Constitution of Organizations" (CCO) and "Semiotics of Cooperative Transactions" (STC).In the first part, we present the characteristics of the competitive intelligence activity carried out within companies using dedicated 2.0 tools. We describe in detail the collaborative portal Hermes and the work of its project team. The analysis of the portal's usage quantitative data allows us to better understand the appropriation of Hermes for its users and the two modes of cooperation involved: indirect cooperation and direct cooperation.In the second part, we present the theoretical frameworks that allow us to introduce the concept of “communicologue” and to propose an approach for the engagement of stakeholders in collaborative intelligence activity. Using a grounded theory approach, we analyze individual interviews with users belonging to four Hermès "communities". We reconstruct four cases of cooperation from their understanding of the collaborative intelligence activity and their use of the portal.The persistence of the project mode organization in the Hermès "communities" indicates that the changes envisioned by the project team are not produced. However, we observe that the "communities" can build their own community based organization while remaining in line with the needs and guidelines of the projects. We assume that by the implementation of the “communicologue” approach, the project team can help Hermes communities design their collective activity following the characteristics of a community cooperative regime. Finally, this research allows us to distinguish the activities of collaborative intelligence and community watch literally.
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Submitted on : Friday, September 2, 2016 - 5:58:08 PM
Last modification on : Tuesday, March 2, 2021 - 10:12:26 AM
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  • HAL Id : tel-01359626, version 1

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Tatiana Domingues Aguiar. La dimension organisante de la "veille collaborative" : entre communauté et organisation. Réseaux sociaux et d'information [cs.SI]. Conservatoire national des arts et metiers - CNAM, 2015. Français. ⟨NNT : 2015CNAM1030⟩. ⟨tel-01359626⟩

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