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Étude des motivations au sélisme : dimensionnement, antécédents et influence sur la pratique séliste

Abstract : According to the magazine Terra Eco (20 I 4), 48%o of French people are regular users of collaborative consumption, and 32%o of them are considering doing it. Despite the consumer craze for those alternative exchanges, comparatively, only a few marketing studies on the topic are currently made, This research's aim is therefore to analyse the various motivations of members from a physical network of collaborative consumption through the study of the local exchange trading system (LETS). The first chapter is focused on a state of play of the LETS, through its history, its geographical extent, its aims and uses. The second chapter will observe the LETS under an academic point of view. Through a litterature review, it will show how the differents disciplines are explaining this reality. It will also highlight in details what is determining LETS practices, and will end up suggesting an influence model on motivations behind becoming a LETS member, and their antecedents to the LETS practice. The third chapter will strenghten the model by a deep analysis of l6 semi-directives interviews of LETS users. The fourth chapter will put a light on the methodology used to test it. The fifth chapter will define a motivation scale on why becoming a LETS member, and to validate the measuring scales of the model. The sixth chapter will finally test the model and dig the results deeper. This quantitative study is based on a sample of 957 LETS users. Our thesis main assets are: a modelisation of the LETS member behavior, the discovery of two new motivations to join a LETS-distraction and intellectual enrichment, the creation of a motivation scale behind the decision of joining a LETS, analysis of their influences on the LETS practice, and the creation of a LETS member typology. To conclude, and based on those results, we'll come up with managing advices to give to LETS, to social or private workers from collaborative consumption networks, and also to the State and to territorial collectivities.
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Submitted on : Tuesday, August 30, 2016 - 10:14:09 AM
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  • HAL Id : tel-01357464, version 1


Hélène Privat. Étude des motivations au sélisme : dimensionnement, antécédents et influence sur la pratique séliste. Gestion et management. Université de Bretagne occidentale - Brest, 2014. Français. ⟨NNT : 2014BRES0114⟩. ⟨tel-01357464⟩



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