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L'industrie du Lobbying. Les stratégies d'influence des groupements de consommateurs en Europe, à l'heure d'Internet

Abstract : The research focuses on how in Europe consumer groups attempt to increase their power by developing their influence strategies within the lobbying industry. We also try to assess the impact of the Internet on their level of competitiveness and their ability to influence. We have made use of theoretical reflections relevant to analysing the lobbying, such as the concept of influence, various concepts of the industrial economy, and consumer groups. We conclude from our review that lobbying consumer groups are fully-fledged stakeholders (Freeman, 1984). We propose our own definition of lobbying as well as an improved view of the lobbying-mix in conjunction with Internet usages. We observe the emergence of a new force (Porter, 1979, 2008) : the one of lobbying, which innervates in a concealed way the whole structure of any industry. The lobbying industry lives on its highly added value offer of services and has a double tradable asset. Our strategy to confront reality is twofold. We have conducted two case studies as well as a qualitative survey with a population of consumer associations representing 31 European countries, thus enabling us to offer a complete overview of the existing landscape. Our theoretical and methodological contributions include a description and a definition of the lobbying industry. They are also related to the very notion of influence strategy and research on consumer groups. Operational contributions concern the analysis and understanding of the role and strategies of consumer associations at the European level, interactions between actors of the lobbying industry, and the impact of the Internet on the influence strategies of consumer associations.
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Sonia Lorenzani. L'industrie du Lobbying. Les stratégies d'influence des groupements de consommateurs en Europe, à l'heure d'Internet. Gestion et management. Université Nice Sophia Antipolis, 2014. Français. ⟨NNT : 2014NICE0019⟩. ⟨tel-01340358⟩

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