Proposition d’un cadre méthodologique pour la gestion du processus de servicisation en entreprise industrielle : approche basée sur les risques décisionnels

Abstract : The economic context marked by market saturation and constantly changing environment, the sustainability of traditional differentiation business strategies based on product innovation or decreased prices, is increasingly weakened. A new approach to development for industrial companies is to provide a service offering that can be substituted to product supply initially proposed by the company, it consists in offering an integrated product-service system (PSS). The user can thus benefit from the availability of products to meet his needs without owning them. The development of the transition to PSS within the manufacturing industry is a qualified scientific movement known as “servitization of manufacturing”.Servitization represents a major change for the management of industrial enterprises. This is a transition that involves significant challenges that can be: technical, managerial, and cultural. Its deployment in the enterprise carries different risks and confronts decision makers to several issues.This thesis proposes an overall methodological framework for integrating the consideration of decision risks in managing transition to an integrated PSS supply model. We consider servitization as a decision-making process carrying decisional risks that can be characterized and diagnosed with the purpose of improving decision-making capabilities of the business.This methodological framework is structured around the components of modeling servitization decision process (according to a formalism based on GRAI business modeling framework) and risk modeling; it is composed of three phases:Phase A named “explorating servitization process”, its purpose consists of making a formal representation of the industrial enterprise’s servitization decision-making process studied according to a decision-making reference model that we defined previously; Phase B named “evaluation and characterization of decisional risks” comes to characterize the decision risks according to their areas of occurrence and effects, in order to deduce a criticality assessment of potential risks carried by the process; And phase C named “diagnosis and remediation of decisional risks”, its purpose is to make an interpretation of diagnosis results and to propose a remedial plan to assist decision-makers in their decision making process. Two case studies on industrial SMEs are used to illustrate this thesis.
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Sarra Dahmani. Proposition d’un cadre méthodologique pour la gestion du processus de servicisation en entreprise industrielle : approche basée sur les risques décisionnels. Autre. Ecole Nationale Supérieure des Mines de Saint-Etienne, 2015. Français. ⟨NNT : 2015EMSE0789⟩. ⟨tel-01258186⟩

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