Le patrimoine au service de la communication : ancrage territorial et communication organisationnelle du Pôle Mer PACA

Abstract : This thesis questions the Poles of competitiveness, French shape of clusters of companies, which are considered as necessary to favor the innovation and the competitiveness of both territories and companies (Silicon Valley, Sophia Antiplois are the most known examples). However, through the example Pole Sea PACA, it seems that the actors moved in a perpetual present which has been brought to light by the federation around punctual projects without strong sustainability or capacity of federation. Both the dimensions of formalization of common project and of inscription in the territory disappear for the benefit of the operational capacity of the network.Our problem thus concerns the sense of these organizations with a communicational approach: the organization of a pole of competitiveness confers a distinctive signification, different than the one brought by its communication? The use of the term “competitiveness” does it reflect a certain vision of the world which shows and attempts to be realized? In this precise frame, how the patrimony of a territory can strengthen its communication?
Keywords : Territory Patrimony
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Vincent Krieff. Le patrimoine au service de la communication : ancrage territorial et communication organisationnelle du Pôle Mer PACA. Sciences de l'information et de la communication. Université de Toulon, 2013. Français. ⟨NNT : 2013TOUL0012⟩. ⟨tel-01037871⟩

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