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Theses

Approches esthétique, médiatique et sémantique du design interactif

Abstract : The graphic interface of the digital application, subjected to the order of the gesture of the user, prolongs the body of this one. What connection is established between the emerging picture and the one who summoned it? What else does it remain of the message of the designer built by a singular métarécit?Does the diversity of each exploration promotes an individual interpretation? Our problem concerns the design concept of tension between its communication strategy and contingency of its emergence-related metanarrative of the user on probation. To answer these questions, we hypothesize that interactivity generates a personalized narrative. We guide our analysis in three ways, the design first, then that of individualization, which emphasizes the sensitive dimension) which brings the interactivity of the design by means of a delegation of statement to the use, and finally that of the narrative, which organizes the narrative link between the iconic message and the user. Three variables are retained (aesthetic, mediatic, semantic) and to achieve cross frame the notion of interactive design.Our research practice is based on the analysis of website Communicate of the London web agency Hi-ReS!. This case study reflects the intentions of the designer and used to evaluate the tension between the message polysemic issued and the message monosemic received. An eye-tracking experiment was set up to assess the scope of interactivity on attitude and the feelings of users. Then we move the metaphorical figure of the “dess@in" to model the interaction design as a malleable body individualized, negotiated between the system's communications strategy of designer and the singular production of user.
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https://tel.archives-ouvertes.fr/tel-00958104
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Submitted on : Tuesday, March 11, 2014 - 4:38:28 PM
Last modification on : Monday, October 12, 2020 - 10:27:47 AM
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  • HAL Id : tel-00958104, version 1

Citation

Christine Bréandon. Approches esthétique, médiatique et sémantique du design interactif. Sociologie. Université de Toulon, 2012. Français. ⟨NNT : 2012TOUL0007⟩. ⟨tel-00958104⟩

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