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-. Tableau-165, 355 TABLEAU 171, pp.361-178

. Les-effets-directs, ? Le sexe du répondant influence l'attitude à l'égard de la marque. Après l'exposition à l'acte de vengeance sur Internet

@. L-'expérience-d, achat précédent est un modérateur de l'effet de l'empathie ressentie pour le vengeur sur le Web sur l'attitude après la diffusion de la vengeance

. Un-musicien-canadien, Airlines Halifax-Chicago, en arrivant à sa destination il constate que sa guitare est cassée Le consommateur a essayé pendant neuf mois d'obtenir le remboursement de sa guitare auprès de l'entreprise. Après la réponse négative de l'entreprise il a décidé de se venger en trois chansons et de les mettre sur YouTube

. La-veille-de-mon-retour-en-france-j-'ai and . Vu, que chaque fois que j'essayais d'utiliser le zoom un message d'erreur apparaissait sur l'écran de l'appareil qui juste après s'éteignait. J'ai pensé à le rendre au magasin où je l'avais acheté, mais un avertissement, clairement de mauvaise foi, sur la boîte de l'appareil photo informait les consommateurs que tous les problèmes avec l'appareil devaient être traités via l'assistance technique globale de Sony. C'est sûr que l

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