Skip to Main content Skip to Navigation
Theses

La communication engageante : effets sur les dimensions cognitives et comportementales

Abstract : This thesis falls within the works on the commitment. Its objective is to investigate paradigm of the binding communication. It is a question of making a link between the theories of the Persuasion and the Commitment (Joule, Girandola & Bernard, 2007).The interest of this approach is to combine two theoretical fields traditionally separated in the process connected to the attitude change and behavior. The theories of the Persuasion considerably contributed to the understanding of the mechanisms to the data processing, but also to those concerning the change of attitude. According to these theories, it is necessary to press on the ideas to reach the behavior. Conversely, the commitment recommends to act from the behavior to reach the cognitive activity. This activity leads behind an attitude change and it until the production of new behavior. Our reflection maybe put in these terms: in what measure the commitment in an act followed by the reading of a persuasive message, does it influence the cognitive aspect and the behavioral intention ?
Document type :
Theses
Complete list of metadata

Cited literature [206 references]  Display  Hide  Download

https://tel.archives-ouvertes.fr/tel-00840255
Contributor : Abes Star :  Contact Connect in order to contact the contributor
Submitted on : Tuesday, July 2, 2013 - 9:23:13 AM
Last modification on : Monday, October 11, 2021 - 10:04:37 AM
Long-term archiving on: : Thursday, October 3, 2013 - 4:07:46 AM

File

these_A_Fabienne_MICHELIK_2011...
Version validated by the jury (STAR)

Identifiers

  • HAL Id : tel-00840255, version 1

Collections

Citation

Fabienne Michelik. La communication engageante : effets sur les dimensions cognitives et comportementales. Psychologie. Université de Franche-Comté, 2011. Français. ⟨NNT : 2011BESA1002⟩. ⟨tel-00840255⟩

Share

Metrics

Record views

1953

Files downloads

8741