La Thaïlande, pays aux deux visages : Approches sémiologiques d’une identité culturelle ambiguë à travers le miroir de la presse et autres discours publics

Abstract : This study aims to analyze the ambiguous image of contemporary Thai culture through different points of view. Our purpose is to establish an interpretation of Thai cultural identity from images. Hence, an analysis has been conducted, based on heterogeneous objects of study: photography and press cartoons created by western authors. Two complementary approaches, which are semiology and semiotics, have been elaborated. A semiological approach is used to study visual signs (iconic, plastic and linguistic) and symbolic expressions whereas a semiotic approach is applied to identify the meanings, the structural analysis and the basic isotopies. The selected images allow us to explore some Thai cultural representations such as new aspects of Buddhism, transformation in traditional practices, influence of foreign cultures, new symbolic expressions... This research also reveals the coexistence of incongruous elements in Thai cultural representation and reflects the image of the contemporary evolution of the Thai identity with its confused, undefinable and ambiguous aspects. Thailand, in the eyes of foreign observers, is a country searching for its identity, oscillating between tradition and modernity, Buddhism and capitalism, spiritual and material, identity and alterity, substance and appearance. Thai social and cultural life is presented as a dynamic in continuous transformation, which is the result of the acculturation in the globalized world and the tendency for syncretism of Thai people
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Sorthong Banjongsawat. La Thaïlande, pays aux deux visages : Approches sémiologiques d’une identité culturelle ambiguë à travers le miroir de la presse et autres discours publics. Linguistique. Université René Descartes - Paris V, 2012. Français. ⟨NNT : 2012PA05H013⟩. ⟨tel-00771422⟩

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