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Theses

Systèmes de recommandation dans des contextes industriels

Abstract : This thesis deals with automatic recommendation systems. Automatic recommendation systems are systems that allow, through data mining techniques, to recommend automatically to users, based on their past consumption, items that may interest them. These systems allow for example to increase sales on e-commerce websites: the Amazon site has a marketing strategy based mainly on the recommendation. Amazon has popularized the use of automatic recommendation based on the recommendation function that we call item-to-items, the famous "people who have seen / bought this product have also seen / bought these articles". The central contribution of this thesis is to analyze the automatic recommendation systems in the industrial context, including marketing needs, and to cross this analysis with academic works.
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https://tel.archives-ouvertes.fr/tel-00767159
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Submitted on : Wednesday, December 19, 2012 - 3:47:15 PM
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Frank Meyer. Systèmes de recommandation dans des contextes industriels. Autre [cs.OH]. Université de Grenoble, 2012. Français. ⟨NNT : 2012GRENM004⟩. ⟨tel-00767159⟩

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