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Les compétences-clés dans les stratégies et la performance des filiales d'enseigne internationales : le cas des distributeurs internationaux en Chine

Abstract : The purpose of this dissertation is to explain the success and failure factors for the foreign subsidiary of an international retailer. However, the existing literature draws on a wide range of divergent theoretical perspectives. In order to build one coherent conceptual framework, our study is based on an integrated model combining the SCP and RBV perspectives and the dynamical capability theory, while indicating the central role of core competences. Since this model was derived from industrial fields, we adapted it into a retailing model in order to understand how the core competences of the international retailer’s foreign subsidiary could influence its strategic choices and performances. This framework was used in a Grounded Theory study aimed at 21 top managers of international retailers in China. Our findings showed that the foreign subsidiary’s core competences for the international retailer could be classified as: component competences and architectural competences. Results from the international retailing fields broadly support the theoretical model borrowed from industrial fields. However, the environmental factors play a more important role in the first field.
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https://tel.archives-ouvertes.fr/tel-00717739
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Submitted on : Friday, July 13, 2012 - 3:06:33 PM
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  • HAL Id : tel-00717739, version 1

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Lanlan Cao. Les compétences-clés dans les stratégies et la performance des filiales d'enseigne internationales : le cas des distributeurs internationaux en Chine. Gestion et management. Université Paris-Est, 2008. Français. ⟨NNT : 2008PEST3009⟩. ⟨tel-00717739⟩

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