La promotion de l'origine au Brésil

Abstract : Lusophone giant of Latin America and second world's largest agricultural exporter, Brazil is an emerging country. Since the 1990s, new tools for promoting the origin of food products have been developed at the initiative of the government and civil society. Their profusion questions the interpretation and appropriation modes of international and national standards. In Europe, the origin-link and the territorial roots of local products were forged on long term and confirm the hypothesis of the social construction of quality. New World country, the first image associated to Brazil is a country where the agricultural frontier continues to move forward and therefore, a population without strong anchoring to a territory. However, the structure and modes of occupation of space are more complex. They result from the tradition of different waves of immigration, their mode of local appropriation and construction of specific identities. The construction of the origin-link also reflects the inclusion in the international market of a country that, at present, participates fully in the global economy. Thus, the promotion of origin in Brazil refreshes the perspective on Brazilian agriculture, beyond the scope of export agriculture and questioning the local and regional economy. Beyond economic interests related to the opening in the export of niche markets, the local claiming appears to be an indication of the emergence of a national market inclined to protect and promote its cultural and natural heritage; a market which makes sense for the local actors who promotes the concept of origin.
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Delphine Vitrolles. La promotion de l'origine au Brésil. Géographie. Université Lumière - Lyon II, 2011. Français. ⟨tel-00664382⟩

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