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La présentation des exigences de profitabilité, de responsabilité sociale et de leur articulation dans les messages des dirigeants : le cas Carrefour

Abstract : The presentation of requirements of profitability, social responsibility and their articulation in the CEO letters: Carrefour group case. Our research aims to analyze how leaders -in the name of their company- present and articulate, in their speeches, the two major requirements of today's capitalism: On the one hand, the requirement of maximizing shareholder value -driven by institutional investors through a "financial capitalism"- to public companies and their leaders seem to win the French model of corporate governance. On the other hand, the requirement for Corporate Social Responsibility (CSR) -originated by the actors of civil society- is forcing companies and their leaders to be concerned about social and environmental dimensions. In this perspective, an empirical study was conducted on the messages of the Annual and Sustainability Reports of Carrefour Group over the period 1993-2007. It was possible to observe a progressive domination of the criteria of financial capitalism in the speeches of CEOs and strengthen the arguments of the concomitance of the emergence of the discourse of maximizing shareholder value and CSR and the poor articulation of two discourses
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Jana Badran. La présentation des exigences de profitabilité, de responsabilité sociale et de leur articulation dans les messages des dirigeants : le cas Carrefour. Gestion et management. Université Paris-Est, 2011. Français. ⟨NNT : 2011PEST3001⟩. ⟨tel-00662502⟩

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