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Le boycott : analyse conceptuelle et modélisation

Abstract : The research investigates and emphasizes the importance of boycotting which is an innovative, 'bottom-up' form of communication between the consumer and the firm which indicates that the needs of some consumers have not been understood. The work is largely conceptual in nature and consists of researching and modelling the various dimensions of boycotting. A definition of consumer boycotting is suggested and a predictive model is supplied to demonstrate the potential impact of boycotting on a targeted organization over the short, medium and long terms. A structural equation model was used to analyse the link between the motivations of those involved in various forms of boycotting as compared to its organizational impact. A twofold approach was used recognizing the cognitive and affective dimensions of boycotting at each stage of the model. In this manner management should be able to implement strategies to either avoid a potential boycott or to disentangle themselves from an existing one at low cost.
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Contributor : Yves Bouhin <>
Submitted on : Tuesday, November 29, 2011 - 12:33:04 PM
Last modification on : Monday, April 6, 2020 - 2:45:01 PM
Long-term archiving on: : Monday, December 5, 2016 - 7:51:07 AM


  • HAL Id : tel-00646150, version 1


Marinette Amirault-Thebault. Le boycott : analyse conceptuelle et modélisation. Gestion et management. Université de la Réunion, 1999. Français. ⟨NNT : 1999LARE0012⟩. ⟨tel-00646150⟩



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