--

Nattapong Kongprasert 1
1 G-SCOP_CPP - CPP
G-SCOP - Laboratoire des sciences pour la conception, l'optimisation et la production
Abstract : Future products face dramatically challenges to meet continuously moving customers' requirements, differ from competitors and be friendly with the environment in a global sustainability where company profits are there as well. It leads to re-organize company processes, mainly the design and development process, and the tools and methods to respond to this demand. This PhD project deals with developing a new integrated design methodology to be applied on a high level and globalized consumer goods industry. It has been developed for and applied on the leather goods industry in Thailand. The proposed design methodology leans on an emotional design approach to understand customers and make them active in the design process on one hand and on the other hand on expressing the company identity as a main driver of the engineering design process. Consequently, the methodology integers customers' satisfaction, brand benefits and the optimized engineering supports. As a result of the study, three tools to support the methodology were developed: the customer-oriented matrix to be in phase with customers; the design support matrix to guide designers in creating brand identity oriented new products; the manufacturing matrix to embed reliability and costs. The tools and methods developed were implemented and tested on an original case in a Thai leather goods manufacturer.
Document type :
Theses
Complete list of metadatas

Cited literature [36 references]  Display  Hide  Download

https://tel.archives-ouvertes.fr/tel-00580864
Contributor : Marie Josèphe Perruet <>
Submitted on : Tuesday, March 29, 2011 - 3:05:30 PM
Last modification on : Wednesday, June 27, 2018 - 12:02:48 PM

Identifiers

  • HAL Id : tel-00580864, version 1

Collections

Citation

Nattapong Kongprasert. --. Sciences de l'ingénieur [physics]. Institut National Polytechnique de Grenoble - INPG, 2010. Français. ⟨tel-00580864⟩

Share

Metrics

Record views

338

Files downloads

586