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Theses

Les motivations des personnes âgées au récit de vie et leurs influences sur la consommation de services biographiques

Abstract : This thesis concerns a relatively unknown phenomenon in marketing that has become, however, extremely popular among seniors: writing life stories. While the writing of “ego-documents” has been the subject of many studies in gerontology, sociology and, above all, literature, research in marketing has yet to examine its specific components. The purpose of this thesis is to identify the concept of life story writing and identify the impact of life story motivations (flattering the ego, repairing the ego, being remembered, sharing, transmitting, and witnessing events) on biographical services consumption. This research offers a contribution to the theoretical corpus on special objects and intergenerational transmission. It demonstrates that the meaning of a special object is not exclusively restricted to symbolic references that may be lost or denatured, but others that are explicit and inscribed at the very core of the object.
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https://tel.archives-ouvertes.fr/tel-00542744
Contributor : Samuel Guillemot <>
Submitted on : Friday, December 3, 2010 - 2:08:26 PM
Last modification on : Wednesday, October 14, 2020 - 3:52:16 AM
Long-term archiving on: : Friday, March 4, 2011 - 3:38:42 AM

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  • HAL Id : tel-00542744, version 1

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Samuel Guillemot. Les motivations des personnes âgées au récit de vie et leurs influences sur la consommation de services biographiques. Gestion et management. Université de Bretagne occidentale - Brest, 2010. Français. ⟨tel-00542744⟩

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