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Entre idées et projets d'innovation : approche sociocognitive et perspective stratégique

Abstract : This work is devoted to the study of sensemaking in the early stages of the development of innovative ideas. Our strategic perspective aims at understanding the dynamic mechanisms permitting to identify opportunities, to organize resources and to drive processes leading to the launch of innovation projects. We adopt a socio-cognitive view: ideas become innovations as players invest in a collective move, giving sense both to their commitment in the innovative process and to the resulting innovation. Our conceptual framework is based on Weick’s model of Organizational Sensemaking combined with Callon and Latour’s Actor-Network theory, and on Pettigrew’s Processual Analysis methodology. In addition, this conceptual construct articulates some others theories wich are less often seen in innovation management research: Morin’s works on “noology”, Simondon’s technical philosophy and Gaudin’s works on “ethno-technology”. The empirical work is a case study presenting a longitudinal analysis of a major process innovation in Air Liquide, an industrial and medical gaz producer. The main result stemming from the analysis combines two fundamental dynamics for sensemaking in innovation processes: translation and re-co-gnition. Our model thus challenges and extends the Actor-Network theory with Alberoni’s theory of Nascent state. Re-co-gnition is seen as the key mechanism operating in the ignition phase of collective movement: in contrast to transactional coalition building via a negotiated buy-in (translation), the initial players both recognize each other around the idea and recognize the innovative potential of the idea (re-cognition). These results offer a new promising approach for innovation management research and practice.
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Hai Chau Cournede Tran. Entre idées et projets d'innovation : approche sociocognitive et perspective stratégique. Gestion et management. Université Paris-Est, 2008. Français. ⟨NNT : 2008PEST3030⟩. ⟨tel-00489268⟩

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