La contribution des éléments de service d'un site de marque à la satisfaction des visiteurs, Thèse pour le Doctorat d'Etat en Sciences de Gestion, 2009. ,
Dimensions of Consumer Expertise, Dimensions of expertise, pp.411-454, 1987. ,
DOI : 10.1086/209080
Morphological Creativity. The Miracle of Your Hidden Brain Power, 1962. ,
L'innovation ordinaire, 2000. ,
DOI : 10.3917/puf.alter.2010.01
URL : https://hal.archives-ouvertes.fr/halshs-00663660
The social psychology of creativity: A componential conceptualization., Journal of Personality and Social Psychology, vol.45, issue.2, pp.357-376, 1982. ,
DOI : 10.1037/0022-3514.45.2.357
A Model of Creativity and Innovation in Organizations, Research in Organizational Behavior, vol.10, pp.123-167, 1998. ,
Cross category variation in consumer satisfaction and retention, Marketing Letters, pp.19-30, 1994. ,
Managing strategic surprise by response to weak signals -, California Management Review, pp.21-33, 1975. ,
Implanting strategic Management, 1990. ,
Selective processes in word of mouth, Journal of Advertising Research, vol.8, issue.3, pp.19-23, 1968. ,
Buzz online : quel impact sur les entrées des films de cinéma ?, Actes du Congrès de l'Association Française du Marketing, 2007. ,
Word-of-Mouth Processes within a Services Purchase Decision Context, Journal of Service Research, vol.6, issue.9, pp.166-177, 2000. ,
DOI : 10.1086/209479
Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers, Psychology and Marketing, vol.14, issue.8, pp.765-90, 1997. ,
DOI : 10.1002/(SICI)1520-6793(199712)14:8<765::AID-MAR3>3.0.CO;2-C
The Theory of Stochastic Preference and Brand Switching, Journal of Marketing Research, vol.11, issue.1, pp.77-81, 1974. ,
DOI : 10.2307/3150989
How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets, Journal of Marketing, vol.67, issue.4, pp.103-117, 2003. ,
DOI : 10.1509/jmkg.67.4.103.18692
L'efficacité des actions de marketing direct sur les marchés de grande consommation l'expérience BehaviorScan en France et en Allemagne, pp.63-75, 2003. ,
Evolutionary Algorithms in Theory and Practice: Evolution Strategies, Evolutionary Programming, Genetic Algorithms, 1996. ,
Utilisateur leader et degré de novation : une contribution à l'amélioration de l'analyse des tests de produits nouveaux, Thèse pour le doctorat d'Etat en sciences de gestion, 1998. ,
Lead User et Leader d'Opinion : deux cibles majeures au service de l'innovation, Décisions Marketing, pp.21-34, 2007. ,
L'apport des mesures d'observation sur le web à la prévision de marché, Actes du Congrès de l'Association Française du Marketing, pp.14-15, 2009. ,
Dynamic Programming and Optimal Control, 1995. ,
Relationship Marketing, Emerging Perspectives of Services Marketing, 1983. ,
An exploration into the scaling of consumers'involvement with the product class, Avances in Consumer Research, pp.61-65, 1981. ,
New Product Development for the 1980's, 1982. ,
Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior, Journal of Marketing Research, vol.38, issue.3, pp.281-297, 2001. ,
DOI : 10.1509/jmkr.38.3.281.18863
Some statistical and logical considerations when rescoring tests, Statistica Sinica, vol.8, pp.713-728, 1998. ,
Le bruit et le buzz: quelle pertinence pour l'analyse de données secondaires de l'internet ?, Actes du Congrès de l'Association Française du Marketing, pp.14-15, 2009. ,
Delphi Process: A Methodology Used for the Elicitation of Opinions of Experts. The Rand Corporation, 1968. ,
Chapter one : Creativity : what are we to measure ?, Handbook of creativity, pp.3-32, 1989. ,
Using the analytic hierarchy process in new product screening, Using the Analytical Hierarchy Process in New Produt Screening, pp.65-76, 1999. ,
DOI : 10.1016/S0737-6782(98)00036-8
Attitude toward the site, Journal of Advertising Research, vol.39, issue.5, pp.27-37, 1999. ,
Attitude Toward The Site II: New Information, Attitude toward the Site II: New Information, pp.33-45, 2002. ,
DOI : 10.2501/JAR-42-2-33-45
The effect of word-of-mouth on sales: online book reviews, Journal of Marketing Research, vol.43, issue.3, 2006. ,
The Asymmetric Effect of Web Site Attribute Performance on Web Satisfaction: An Empirical Study, e-Service Journal, vol.3, issue.3, pp.65-86, 2005. ,
DOI : 10.2979/ESJ.2004.3.3.65
Marketing Expert : Logiciels d'aide à la décision, 1983. ,
Mac Storming : système expérimental de gestion du processus créatif, Recherche et Applications en Marketing, vol.II, pp.3-81, 1987. ,
A Paradigm for Developing Better Measures of Marketing Constructs, Journal of Marketing Research, vol.16, issue.1, pp.64-73, 1979. ,
DOI : 10.2307/3150876
Idea Management : How to motivate Creativity and Innovation Creativity, 1980. ,
Concern for discovery: An attitudinal component of creative production 1, Journal of Personality, vol.84, issue.6, pp.91-105, 1970. ,
DOI : 10.1111/j.1467-6494.1970.tb00639.x
Society, Culture, and Person : A Systems View of Creativity, The Nature of Creativity : Contemporary Psychological Perspectives, pp.325-339, 1988. ,
Stage-gate systems: A new tool for managing new products, Business Horizons, vol.33, issue.3, pp.44-54, 1990. ,
DOI : 10.1016/0007-6813(90)90040-I
Winning at New Products: Accelerating the process from idea to launch, 2001. ,
Comment parler le langage de vos clients ? Revue Française du Marketing, pp.47-54, 1986. ,
Consumer Made, 2008. ,
Where to Now in New Product Development Research?, European Journal of Marketing, vol.26, issue.11, pp.3-40, 1992. ,
DOI : 10.1108/03090569210023037
Prediction in Marketing Using the Support Vector Machine, Marketing Science, vol.24, issue.4, pp.595-615, 2005. ,
DOI : 10.1287/mksc.1050.0123
The predictive power of Internet-based product concept testing using visual depiction and animation, Journal of Product Innovation Management, vol.20, issue.17, pp.99-109, 2000. ,
The virtual customer, Journal of Product Innovation Management, vol.19, issue.5, pp.332-354, 2001. ,
DOI : 10.1016/S0737-6782(02)00151-0
« The Delphi Method : An Experimental Study of Group Opinion, 1969. ,
Bacon With Your Eggs? Applications of a New Bivariate Beta-Binomial Distribution, The American Statistician, vol.59, issue.4, 2004. ,
DOI : 10.1198/000313005X70939
Customer Retention as a Competitive Weapon, pp.42-47, 1990. ,
L'impact de la critique de presse sur la consommation culturelle: Un essai de synthese dans le champ cinematographique, Recherche et Applications en Marketing, vol.21, issue.2, pp.43-59, 2006. ,
DOI : 10.1177/076737010602100203
URL : https://hal.archives-ouvertes.fr/halshs-00169479
Lateral thinking: a textbook of creativity, 1970. ,
The Effects of Advertising on Brand Switching and Repeat Purchasing, Journal of Marketing Research, vol.31, issue.1, pp.28-43, 1994. ,
DOI : 10.2307/3151944
Using online ratings as a proxy of word-of-mouth in motion picture revenue forecasting, Working Paper, 2005. ,
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing, vol.57, issue.1, pp.23-40, 1993. ,
DOI : 10.2307/1252055
Les apports de l'anthropologie visuelle a l'etude des comportements de consommation, Recherche et Applications en Marketing, vol.22, issue.1, pp.61-78, 2007. ,
DOI : 10.1177/076737010702200104
The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement, Journal of Consumer Research, vol.29, issue.2, pp.159-167, 2002. ,
DOI : 10.1086/341568
A Transaction Cost Perspective on Vertical Contractual Structure and Interchannel Competitive Strategies, Journal of Marketing, vol.52, issue.2, pp.21-34, 1987. ,
DOI : 10.2307/1251262
Profiling user responses to commercial Web sites, Journal of Advertising Research, vol.37, issue.3, pp.59-66, 1997. ,
Film Critics: Influencers or Predictors?, Journal of Marketing, vol.61, issue.2, pp.68-78, 1997. ,
DOI : 10.2307/1251831
MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures, Marketing Science, vol.19, issue.3, pp.226-243, 2000. ,
DOI : 10.1287/mksc.19.3.226.11796
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions, Marketing Science, vol.25, issue.6, pp.638-661, 2006. ,
DOI : 10.1287/mksc.1050.0177
Are Political Markets Really Superior to Polls as Election Predictors?, Public Opinion Quarterly, vol.72, issue.2, pp.190-215, 2008. ,
DOI : 10.1093/poq/nfn010
Generalized Robust Conjoint Estimation, Marketing Science, vol.24, issue.3, pp.415-429, 2005. ,
DOI : 10.1287/mksc.1040.0100
The creative mind: Toward an evolutionary theory of discovery and innovation, Journal of Social and Biological Systems, vol.11, issue.1, 1988. ,
DOI : 10.1016/0140-1750(88)90025-5
From weak signals to successful product development: using advanced research technology for consumer driven innovation, 2003. ,
Technology can help us improve our value proposition, 2003. ,
10 facts about the value of brand websites, pp.26-28, 2004. ,
Potentiel relationnel et impact du site de marquee sur la performance marketing, pp.39-50, 2005. ,
What can research learn from biology? When mother nature shows us the way to the development of new ideas and new products, Actes de la Conférence Annuel ARF, 2005. ,
A National Customer Satisfaction Barometer: The Swedish Experience, Journal of Marketing, vol.56, issue.1, pp.6-21, 1992. ,
DOI : 10.2307/1252129
Anatomy of an experimental political stock market, American Economic Review, vol.82, pp.1142-1161, 1992. ,
Wishes, expectations and actions: a survey on price formation in election stock markets, Journal of Economic Behavior & Organization, vol.39, issue.1, pp.83-110, 1999. ,
DOI : 10.1016/S0167-2681(99)00027-X
Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships, International Journal of Research in Marketing, vol.14, issue.5, pp.451-472, 1997. ,
DOI : 10.1016/S0167-8116(97)00021-9
New Introduction Lectures on Psychology, 1933. ,
Développement de produits et services en coopération avec des communautés en ligne, Décisions Marketing, issue.48, pp.47-58, 2007. ,
Vers une 4 ème génération : les études de marché « online », pp.39-52, 2000. ,
The mind's new science, 1985. ,
De l'énoncé à l'énonciation : pour une relecture de l'analyse lexicale en marketing, Recherche et Application en Marketing, vol.13, pp.231-61, 1998. ,
Using Online Conversations to Study Word-of-Mouth Communication, Marketing Science, vol.23, issue.4, pp.545-560, 2004. ,
DOI : 10.1287/mksc.1040.0071
The nature of creativity, chap. 1, in The nature of creativity, Contemporary Psychological Perspectives, 1984. ,
The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science, vol.47, issue.1, pp.69-84, 2001. ,
DOI : 10.1287/mnsc.47.1.69.10670
Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach, Journal of Marketing Research, vol.36, issue.2, 1999. ,
DOI : 10.2307/3152093
The Creativity Templates, Marketing Science, vol.18, issue.3, pp.333-351, 1999. ,
DOI : 10.1017/CBO9780511674464.007
The Design of Innovation: Lessons from and for Competent Genetic Algorithms, 2002. ,
On being explicit about creative process, Source Book for Creative Problem Solving, 1992. ,
Evaluating the multiple effects of retail promotions on brand loyal and brand switching segments, Journal of Marketing Research, vol.XXIX, pp.76-89, 1992. ,
Drivers of NPD Success: The 1997 PDMA Report (Chicago: Product Development & Management Association, 1997. ,
The Voice of the Customer, Marketing Science, vol.12, issue.1, pp.1-27, 1993. ,
DOI : 10.1287/mksc.12.1.1
La création de nouveaux marchés par les innovations de rupture: étude et modélisation des processus de développement et de lancement de nouveaux produits, Thèse pour le Doctorat d'Etat en Sciences de Gestion, 2001. ,
A classification of switching costs with implications for relationship marketing, in AMA Winter Educators' Conference : Marketing Theory and Practice, pp.216-220, 1989. ,
Innovativeness, Novelty Seeking, and Consumer Creativity, Innovativeness, Novelty Seeking and Consumer Creativity, pp.283-295, 1980. ,
DOI : 10.1086/208816
Personality and Innovation Proneness, Journal of Marketing Research, vol.8, issue.2, pp.244-247, 1971. ,
DOI : 10.2307/3149771
The Delphi Process in Marketing Decision Making, Journal of Marketing Research, vol.8, issue.4, pp.443-448, 1971. ,
DOI : 10.2307/3150234
Further evidence on the consumer involvement profile: Five antecedents of involvement, Psychology and Marketing, vol.22, issue.4, pp.347-355, 1993. ,
DOI : 10.1002/mar.4220100408
URL : https://hal.archives-ouvertes.fr/hal-00784124
Predicting intentions to return to the Web site: Extending the dual mediation hypothesis, Journal of Interactive Marketing, vol.19, issue.3, pp.2-14, 2005. ,
DOI : 10.1002/dir.20040
An Experimental Investigation of Internet Advertising and the Elaboration Likelihood Model, Journal of Current Issues & Research in Advertising, vol.7, issue.5, pp.53-72, 2001. ,
DOI : 10.1037/0022-3514.41.5.847
Personal Influence: the Part Played by People in the Flow of Mass Communication, Transaction Publishers, 1995. ,
The Forrester wave: brand monitoring Q3, p.72113944200, 2006. ,
Adaptors and innovators: A description and measure., Journal of Applied Psychology, vol.61, issue.5, pp.622-631, 1976. ,
DOI : 10.1037/0021-9010.61.5.622
Buzz marketing, Business Week On Line, 2001. ,
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue, Journal of Marketing, vol.70, issue.3, pp.74-89, 2006. ,
DOI : 10.1509/jmkg.70.3.74
Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles, Journal of Interactive Marketing, vol.17, issue.3, p.29, 2003. ,
DOI : 10.1002/dir.10058
Market Orientation: The Construct, Research Propositions, and Managerial Implications, Journal of Marketing, vol.54, issue.2, pp.1-18, 1990. ,
DOI : 10.2307/1251866
Sceptics beware ! Web interviewing has arrived and is established. Embrace it or be left behind, Proceedings of the Market Research Society Annual Conference, 1998. ,
The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities, Journal of Marketing Research, vol.39, issue.1, pp.61-72, 2002. ,
DOI : 10.1509/jmkr.39.1.61.18935
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process, Journal of Marketing Research, vol.20, issue.4, pp.393-404, 1983. ,
DOI : 10.2307/3151443
Le commerce de d??tail : d'un marketing strat??gique de l'offre ?? celui de la demande, Gestion, vol.26, issue.3, pp.75-81, 2001. ,
DOI : 10.3917/riges.263.0075
Managerial Judgment in Marketing: The Concept of Expertise, Managerial Judgment in Marketing: the Concept of Expertise, pp.110-121, 1983. ,
DOI : 10.2307/3151678
How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments, Journal of Marketing Research, vol.32, issue.2, pp.125-139 ,
DOI : 10.2307/3152042
A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising, Marketing Science, vol.14, issue.3_supplement, 1995. ,
DOI : 10.1287/mksc.14.3.G133
Measuring Consumer Involvement Profiles, Measuring Consumer Involvement Profiles, pp.41-53, 1985. ,
DOI : 10.2307/3151549
URL : https://hal.archives-ouvertes.fr/hal-00786781
Les profils d'implication, Recherche et Applications en Marketing, vol.1, issue.1, pp.41-58, 1986. ,
DOI : 10.1177/076737018600100103
URL : https://hal.archives-ouvertes.fr/hal-00786777
Veille Stratégique: comment ne pas être noyé sous les informations, 1995. ,
Théorie et Pratique de la Veille Stratégique : quelques retours d'expérience contribuant à l'émergence du concept d'intelligence Stratégique Collective, 1998. ,
Veille Stratégique : Passage de la notion de signal faible à la notion de signal d'alerte précoce, 2001. ,
Marketing Myopia, Journal of Library Administration, vol.4, issue.4, pp.45-56, 1960. ,
DOI : 10.1300/J111V04N04_07
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue, Journal of Marketing, vol.70, issue.3, pp.74-89, 2006. ,
DOI : 10.1509/jmkg.70.3.74
The Cluetrain Manifesto: The End of Business as Usual, 1999. ,
Creativity, Handbook of Perception and Cognition : Thinking and Problem Solving, pp.289-332, 1994. ,
A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites, Journal of Interactive Advertising, vol.38, issue.3, 2003. ,
DOI : 10.1080/15252019.2003.10722072
Gestion de l'Innovation, 1978. ,
Connected Marketing: The Buzz, Mouth Revolution, 2005. ,
Selling in tongues, Marketing Magazine, pp.38-52, 1995. ,
The highly effective individual, chap 1, Genius and Eminence, 1983. ,
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice, Journal of Marketing Research, vol.34, issue.2, pp.248-261, 1997. ,
DOI : 10.2307/3151862
New Products Management, 5 th Edition, 1997. ,
Comprendre la valeur perçue de la customisation de masse. Un modèle dissociant la valeur du produit customisé et de l'expérience de co-design, Recherche et Applications en Marketing, vol.23, issue.3, pp.37-50 ,
Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan, Journal of Marketing, vol.62, issue.4, pp.76-87, 1998. ,
DOI : 10.2307/1252288
Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior, Journal of Consumer Research, vol.23, issue.1, pp.53-68, 1996. ,
DOI : 10.1086/209466
Measuring word-of-mouth's impact on theatrical movie admissions, papier de recherche, 2006. ,
La prévision du succès d'un nouveau produit sur des discussions de communautés en ligne, Actes du Congrès de l'Association Française du Marketing, pp.14-15, 2009. ,
The Effect of a Market Orientation on Business Profitability, Journal of Marketing, vol.54, issue.4, pp.20-35, 1990. ,
DOI : 10.2307/1251757
A Model of Primary Voter Behavior, Journal of Consumer Research, vol.12, issue.2, pp.178-187, 1985. ,
DOI : 10.1086/208506
Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness, Journal of Marketing, vol.59, issue.1, pp.48-62, 1995. ,
DOI : 10.2307/1252014
Applied Imagination, 1953. ,
What do we know about new product idea selection?, 2003. ,
Le one to one en pratique, 2000. ,
Mass Customization: The New Frontier in Business Competition, 1992. ,
Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email, Journal of Advertising Research, vol.44, issue.4, pp.333-348, 2004. ,
DOI : 10.1017/S0021849904040371
Competitive Advantag : Creating and Sustaining Superior Performance, 1985. ,
The future of Competition: Co-creating unique value with customers, 2004. ,
Typologie de la recherche en gestion, Enseignement et Gestion, vol.9, pp.5-14, 1979. ,
Effets médiateurs et modérateurs au sein de la relation satisfaction ? fidélité : vers une meilleure compréhension du rôle de l'image, Actes du du 23ème Congrès de l'Association Française de Marketing, 2007. ,
The loyalty effect: the hidden force behind growth, profits, and lasting value, 1996. ,
Critical functions: needed roles in the innovation process, Careers Issues in Human Resource Management, pp.182-207, 1981. ,
The Process of Innovation and the Diffusion of Innovation, Journal of Marketing, vol.31, issue.1, pp.14-19, 1967. ,
DOI : 10.2307/1249295
Innovative Behavior and Communication, 1971. ,
Generating and screening new products ideas, Industrial Marketing Management, vol.20, issue.4, pp.287-296, 1991. ,
DOI : 10.1016/0019-8501(91)90003-X
Brand Concept Maps: A Methodology for Identifying Brand Association Networks, Journal of Marketing Research, vol.43, issue.4, pp.549-563, 2006. ,
DOI : 10.1509/jmkr.43.4.549
Customer satisfaction, customer retention, and market share, Journal of Retailing, vol.69, issue.2, p.2, 1993. ,
DOI : 10.1016/0022-4359(93)90003-2
Buzz, harness the power of influence and create demand, 2003. ,
The SOCO Scale: A Measure of the Customer Orientation of Salespeople, Journal of Marketing Research, vol.19, issue.3, pp.343-52, 1982. ,
DOI : 10.2307/3151568
A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures, Marketing Science, vol.15, issue.2, pp.113-131, 1996. ,
DOI : 10.1287/mksc.15.2.113
Customer Satisfaction and Loyalty in Online and Offline Environments, eBusiness Research Center, Working Paper, pp.2-2000, 2000. ,
A Mathematical Theory of Communication, Bell System Technical Journal, pp.379-423623, 1948. ,
Harvesting the power of word of mouth, Potentials in Marketing, pp.14-16, 1997. ,
Models of thought, 1979. ,
Mesurer l'implication durable vis-a-vis d'un produit independamment du risque percu, Recherche et Applications en Marketing, vol.9, issue.1, pp.73-91, 1994. ,
DOI : 10.1177/076737019400900104
Drivers of intention to revisit the websites of well-known companies, International Journal of Market Research, vol.43, issue.3, pp.341-352, 2001. ,
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, Little, 2004. ,
What do we know about creativity?, chap.5, The nature of creativity, Contemporary psychological perspectives, 1984. ,
Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice, Journal of Marketing Research, vol.25, issue.2, pp.134-144, 1988. ,
DOI : 10.2307/3172645
Adpative Sampling, 2000. ,
Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis, Journal of Marketing Research, vol.41, issue.1, pp.116-131, 2004. ,
DOI : 10.1509/jmkr.41.1.116.25082
Measuring consumer involvement in products: Developing a general scale, Psychology and Marketing, vol.60, issue.2, pp.65-77, 1984. ,
DOI : 10.1002/mar.4220010207
Organizing for Innovation, California Management Review, vol.28, issue.3, pp.74-92, 1986. ,
DOI : 10.2307/41165203
Torrance Tests of Creative Thinking, Idea Generation, Creativity, and Incentives, pp.411-425, 1974. ,
DOI : 10.1037/t05532-000
???Listening In??? to Find and Explore New Combinations of Customer Needs, Journal of Marketing, vol.68, issue.2, 2003. ,
DOI : 10.1509/jmkg.68.2.72.27793
« La méthode Delphi: son potentiel pour l'identification des attributs déterminants, Actes de la 1 ère Conférence de l'Association Française du Marketing, pp.169-191, 1985. ,
La Méthode Delphi : une aide à la prévision marketing, Décisions Marketing, 1994. ,
Delphi-leader : prétest d'une nouvelle méthode d'identification de critères de choix, Proceedings of the 1st international Research Seminar on Marketing Communications and Consumer Behavior, pp.554-571, 1995. ,
Evaluation de la validité prédictive de la méthode Delphi-Leader, Actes du Congrès International de l'AFM, pp.988-1010, 1997. ,
Le rôle et le profil des leaders d'opinion pour la diffusion de l'Internet, Décisions Marketing, pp.37-51, 2002. ,
Les nouvelles perspectives du concept de leadership d'opinion en marketing: fondements, apports et pistes de recherche, Actes du 19 ème Congrès International de l'AFM, 2003. ,
Communiquer avec les leaders d'opinion en marketing : comment et dans quels médias ?, Décisions Marketing, pp.Juillet-septembre, 2004. ,
Une nouvelle méthode pour interpréter le sens d'une expérience de consommation : l'Album On-Line (AOL), Actes de la 12 ème Journée de Recherche en Marketing de Bourgogne, 2007. ,
Une nouvelle méthode pour interpréter le sens d'une expérience de consommation : l'Album On-Line (AOL), Actes de la 12 ème Journée de Recherche en Marketing de Bourgogne, 2007. ,
Trouvez vos produits chez vos clients, Harvard l'Expansion, automne, pp.62-68, 1982. ,
Lead Users: A Source of Novel Product Concepts, Management Science, vol.32, issue.7, p.7, 1986. ,
DOI : 10.1287/mnsc.32.7.791
The Sources of Innovation, 1988. ,
DOI : 10.1007/978-3-8349-9320-5_10
Sticky Information " and the Locus of Problem Solving: Implications for Innovation, Management Science, vol.40, issue.4, 1994. ,
Economics of Product Development by Users: The Impact of ???Sticky??? Local Information, Management Science, vol.44, issue.5, 1998. ,
DOI : 10.1287/mnsc.44.5.629
Creating breakthrough at 3M, Harvard Business Review, vol.77, issue.5, pp.47-57, 1999. ,
The role of users in the development of applications software, Journal of Product Innovation Management, vol.2, issue.2, pp.113-121, 1985. ,
DOI : 10.1016/0737-6782(85)90007-4
Creativity and talent as learning, The nature of creativity, part I, chapter 2, Contemporary psychological perspectives, 1984. ,
The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents, Journal of Service Research, vol.32, issue.3, pp.60-75, 2001. ,
DOI : 10.1177/109467050141006
Customer retailer loyalty in the context of multiple channel strategies, Journal of Retailing, vol.80, issue.4, pp.78-96, 2004. ,
DOI : 10.1016/j.jretai.2004.10.002
Product Policy: Concepts, Methods and Strategy, 1982. ,
Customerization: The next revolution in mass customization, Journal of Interactive Marketing, vol.15, issue.1, pp.13-32, 2000. ,
DOI : 10.1002/1520-6653(200124)15:1<13::AID-DIR1001>3.0.CO;2-#
Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue, Journal of Marketing Research, vol.34, issue.1, pp.1-12, 1997. ,
DOI : 10.2307/3152060
Perceived Interactivity and Attitude toward Website, Annual Conference of the American Academy of Advertising, pp.1-22, 1999. ,
The Behavioral Consequences of Service Quality, Journal of Marketing, vol.60, issue.2, pp.31-46, 1996. ,
DOI : 10.2307/1251929