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Le choix d'un roman sur le point de vente : influence des variables situationnelles et des caractéristiques du consommateur sur le processus décisionnel utilisé

Abstract : This thesis explores a particular phenomenon and tests the influence of consumer's and situation's characteristics on the decisional process applied to the choice of a novel in the retail shop. To address our problematic, we suggest a typology of the decisional processes that can be used while choosing a novel. These processes refer to different consumption phenomena: procrastination, loyalty, inertia, browsing, pre-purchase researches, mental mechanisms of decision making, influence of the packaging. We determine the variables that can affect these processes thanks to an empirical study based on bivariate and multivariate analyzes. This thesis allows us to investigate the editorial sector and enriches the researches on the situational factors by integrating all the situational variables indentified by Russell Belk.
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https://tel.archives-ouvertes.fr/tel-00463059
Contributor : Caroline Baillet <>
Submitted on : Thursday, March 11, 2010 - 8:40:55 AM
Last modification on : Monday, October 12, 2020 - 10:28:01 AM
Long-term archiving on: : Wednesday, November 30, 2016 - 2:53:27 PM

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  • HAL Id : tel-00463059, version 1

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Caroline Baillet. Le choix d'un roman sur le point de vente : influence des variables situationnelles et des caractéristiques du consommateur sur le processus décisionnel utilisé. Gestion et management. Université Nice Sophia Antipolis, 2009. Français. ⟨tel-00463059⟩

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