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Theses

Analyse expérimentale de la consommations de fruits et légumes

Abstract : This thesis studies consumer' behavior in the case of quality differentiated products. Our results are based on the experimental preference eliciting methods. Two choice paradoxes are studied in the case of food products: divergence between willingness to accept and willingness to pay and the preference reversals phenomenon. This phenomenon occurs when the valuation of two options do no present the same order of preference as a strict choice between them. Moreover, the effects of new information on consumer's choices are studied and also the link between hedonic scores and monetary valuations are considered. Our results show a more important gap between willingness to accept and willingness to pay in the case of less familiar products. The overall rate of preference reversals is 25% which is lower than the rate found in the classical studies of the phenomenon. These resultants are then studied in the light of four theories of choice: expected utility theory, prospect theory, regret theory and cognitive consistency theory.
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https://tel.archives-ouvertes.fr/tel-00459381
Contributor : Anne-Marie Plé <>
Submitted on : Tuesday, February 23, 2010 - 5:34:12 PM
Last modification on : Monday, July 6, 2020 - 3:39:32 PM
Long-term archiving on: : Friday, June 18, 2010 - 9:48:10 PM

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  • HAL Id : tel-00459381, version 1

Citation

Mahsa Javaheri. Analyse expérimentale de la consommations de fruits et légumes. Economies et finances. Université d'Angers, 2009. Français. ⟨tel-00459381⟩

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