Géographie du commerce et de la consommation : les territoires du commerce distractif

Abstract : This original work – produced as part of the requirements for the passage to full-professorship or HDR” in France – is on geography of retail and consumption and focus on new places of retail, known as “retailtainment places” in geography of commerce. My thesis statement is that retail, which fulfils a distribution function in a society of production, takes up an entertainment function in a society of consumption. In this, retail places best exemplify how social relations are entrenched into consumption; places become scene where people play their act, they themselves became object of consumption. In studying them, we thus observe and understand the diversity of consumption situations and the impact of cultural signs and markers in the make up of these places. Those signs and markers are part of a larger text, that of a society and its cultural references. Retailtainment, as it is, adds up a new dimension to the act of buying: fun shopping, which can be separated from buying for necessity. The phenomenon is wide spread and reaches the point where almost all retail places and situations has a retailtainment dimensions. In fact, it is no more the product that is bought, but the place and the moment of buying that serves as the main indicator of the degree of necessity or pleasure.
Document type :
Habilitation à diriger des recherches
Complete list of metadatas

Contributor : Nathalie Lemarchand <>
Submitted on : Tuesday, December 15, 2009 - 10:12:07 AM
Last modification on : Tuesday, November 19, 2019 - 1:40:41 AM
Long-term archiving on: Thursday, June 17, 2010 - 11:40:34 PM


  • HAL Id : tel-00441196, version 1


Nathalie Lemarchand. Géographie du commerce et de la consommation : les territoires du commerce distractif. Géographie. Université Paris-Sorbonne - Paris IV, 2008. ⟨tel-00441196⟩



Record views


Files downloads