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Dynamique des stratégies concurrentielles dans un contexte de libéralisation : le cas de l'industrie électrique en France

Abstract : This research work is focused on the competitive dynamics approach and rivalry studies between competitors. It develops theses recent perspectives and particularly multimarket competition (also called multipoint competition) in deregulated industries (network utilities). Indeed, competitive behaviours in liberalized industries are still badly-known.
To conduct this research, we decided to analyze a selection of companies (EDF, Electrabel, Endesa, Enel, Gaz de France, Poweo, Direct Energie...) settled on the French electricity market presently in the course of liberalization (1996 – 2006). This qualitative research, through longitudinal case studies, has been developed thanks to a CIFRE agreement (between the French Ministry of Research and the firm Electrabel France) including action research and participant observation.

Using multidimensional strategic sequences, we identified two periods, the first one characterized by a confrontation movement and a second one by mutual forbearance. We argue that after learning the rules of a newly liberalized market (confrontation, diversification, internationalization), competitors rapidly and collectively shift there positions towards a focused European strategy based on the gas-electricity convergence. The development of multimarket competition has conducted to mutual forbearance, which was particularly profitable to the major participants. Integrated strategy (market & non-market) appears as an important driver for legitimating theses behaviours.
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Contributor : Olivier Cateura <>
Submitted on : Tuesday, February 19, 2008 - 12:22:29 PM
Last modification on : Friday, October 23, 2020 - 4:38:39 PM
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  • HAL Id : tel-00257414, version 1

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Olivier Cateura. Dynamique des stratégies concurrentielles dans un contexte de libéralisation : le cas de l'industrie électrique en France. Gestion et management. Université Montpellier I, 2007. Français. ⟨tel-00257414⟩

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