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Theses

SYSTÈMES D'INFORMATION ET GESTION DES ORGANISATIONS : APPORT DE LA CONNAISSANCE-CLIENT DANS LA GRANDE DISTRIBUTION, ÉTUDES DE CAS.

Abstract : In an environment which continues to grow in complexity, Information Systems are being increasingly relied on to provide Organizations with appropriate Knowledge Management tools. Using the complexity paradigm as an epistemological framework, a systemic approach is undertaken to build a valorization model of the Information flows circulating between the Information System, the Organization and their Environment.
Applied to the Retail Industry, this model seeks to transform Information drawn from Customer Loyalty programs into Customer Knowledge.
The model is supported by the results of case studies of the two main European retail brands. It has already become the basis for superseding a forty year-old business model in one of these brands.
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https://tel.archives-ouvertes.fr/tel-00213451
Contributor : Philippe van Berten <>
Submitted on : Wednesday, January 23, 2008 - 11:04:31 AM
Last modification on : Monday, October 19, 2020 - 11:00:53 AM
Long-term archiving on: : Thursday, April 15, 2010 - 12:38:49 PM

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  • HAL Id : tel-00213451, version 1

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Philippe van Berten. SYSTÈMES D'INFORMATION ET GESTION DES ORGANISATIONS : APPORT DE LA CONNAISSANCE-CLIENT DANS LA GRANDE DISTRIBUTION, ÉTUDES DE CAS.. domain_stic.gest. Institut National des Télécommunications, 2007. Français. ⟨tel-00213451⟩

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