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L'essor d'une petite entreprise prestataire de sport et de tourisme : complexité du secteur, logiques d'action et déterminants de sa croissance

Abstract : Many companies have been created to satisfy a demand in sports activities. However the market launch of sports services became sometimes more complex with the marketing of more complete products : tourist products including even sometimes components of the business tourism. Among these producing small companies of sport, some go bankrupt, others survive, and others still develop.
We thus wanted to understand, in the sector of sports and tourism, the determinants and the phases of the growth of these small companies. This research relies on two complementary disciplines : management sciences and sociology of organizations. In a qualitative approach, after an exploratory study, it was based on the monographic analysis of a small firm offering sports and tourism services.
The results underline an internal growth and by the network of the studied small company, which is characterized in four phases. Through the follow-up of the innovations created or « being done », the analysis shows the capacity of a manager « to translate » the uncertainties of the sector and the interests of its company, inside as outside his company, by implementing a different « strategy » (not formalization - formalization of the relations). The growth of the company seems to result from the cooperation of the stakehorders to this positioning.
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Contributor : Elodie Paget <>
Submitted on : Friday, March 14, 2008 - 10:15:43 AM
Last modification on : Thursday, November 19, 2020 - 3:56:02 PM
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  • HAL Id : tel-00184509, version 1

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Elodie Paget. L'essor d'une petite entreprise prestataire de sport et de tourisme : complexité du secteur, logiques d'action et déterminants de sa croissance. Gestion et management. Université Joseph-Fourier - Grenoble I, 2007. Français. ⟨tel-00184509v1⟩

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