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Création de Systèmes d'Intelligence dans une Organisation de Recherche et Développement avec la Scientométrie et la Médiamétrie

Abstract : This work is an exercise of union between the sciences of information and of communication. A robust methodology and tools of bibliometric analysis are used for scientometric and mediametric studies. For this, we have studied the scientific production of a public organization of research and development, the Brazilian Agricultural Research Corporation (Embrapa), their researchers competencies and finally we have evaluated the performance of this organization and its 40 research centers in the media.
The results indicate that the function of the analysis of organizational internal and external information is today an important and strategic instrument for the improvement of decisions and to build organizational policies that contribute to the development of the society.
The study of R&D competencies demonstrates the potential of intelligence, which can be generated with information already available in organizations, although dispersed into several administrative departments. It witnesses the need to organize in the organization an informational environment specific for the function of analysis, integrating databases and information from various sources.
The use of mediametry methodologies provides space and efficiency to the monitoring functions of the organizations communication processes, for the evaluation of campaigns and the production of press releases and other communication material. The relationship with the Press also benefits with the elaboration of suggestions of adequate reports to the editor's preferences. This would not be possible without the acquisition of intelligence on the media to determinate its trends through the analysis of its production, the themes preferred by each vehicle and the behavior of their editors.
The function of clipping, following what the Press is publishing is present in organizations of the five continents, the integration of the function of analysis by the creation of the Clipping database is the differential presented by this work. With similar bases, methodologies and tools as those described here, it is possible to carry out prospective studies on the historical evolution of a topic, a product, a politician or a company in the media and to facilitate activities of monitoring the environment, competitors or a whole sector of the economy.
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Contributor : Roberto Penteado Connect in order to contact the contributor
Submitted on : Thursday, November 9, 2006 - 1:22:12 PM
Last modification on : Tuesday, December 7, 2021 - 4:04:18 PM
Long-term archiving on: : Tuesday, April 6, 2010 - 9:59:48 PM


  • HAL Id : tel-00112626, version 1


Roberto Penteado. Création de Systèmes d'Intelligence dans une Organisation de Recherche et Développement avec la Scientométrie et la Médiamétrie. domain_stic.bibl. Université du Sud Toulon Var, 2006. Français. ⟨tel-00112626⟩



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